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Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin

Service environment communicate and determine the positioning of the service, shape employee as well as customer productivity. That also can guide customers through the delivery system, and may represent a core competitive advantage. This study is about Customer perception towards service environmen...

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Main Author: Jumatdin, Hazurah
Format: Student Project
Language:English
Published: 2010
Subjects:
Perception
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/79160/1/79160.pdf
https://ir.uitm.edu.my/id/eprint/79160/
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spelling my.uitm.ir.791602023-06-15T02:03:30Z https://ir.uitm.edu.my/id/eprint/79160/ Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin Jumatdin, Hazurah Perception Customer services. Customer relations Service environment communicate and determine the positioning of the service, shape employee as well as customer productivity. That also can guide customers through the delivery system, and may represent a core competitive advantage. This study is about Customer perception towards service environment in terms of ambient condition provided by Telekom (Consumer Sales) in Kota Kinabalu. Based on this study, researcher want to know the customer's perception on their value and satisfaction towards service environment in terms of ambient condition provided by Telekom. The problem with TM service environment is not attractive in terms of its ambient condition. TM has no color schemes, sound of music, wall textures and ceiling composition. Thus, the improvement of service environment in terms of its ambient condition is important to influence customer to be satisfy with Telekom service. Target of group are 200 respondents and two consumers segments. The consumer segments involved students from IPTA/IPTS and also career individual. The study was conducted in Kota Kinabalu City. Researcher also went to universities, companies and government to interview respondents. Data gathered from fieldworks and analyzed using statistically package of social science (SPSS). 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/79160/1/79160.pdf Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin. (2010) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Perception
Customer services. Customer relations
spellingShingle Perception
Customer services. Customer relations
Jumatdin, Hazurah
Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin
description Service environment communicate and determine the positioning of the service, shape employee as well as customer productivity. That also can guide customers through the delivery system, and may represent a core competitive advantage. This study is about Customer perception towards service environment in terms of ambient condition provided by Telekom (Consumer Sales) in Kota Kinabalu. Based on this study, researcher want to know the customer's perception on their value and satisfaction towards service environment in terms of ambient condition provided by Telekom. The problem with TM service environment is not attractive in terms of its ambient condition. TM has no color schemes, sound of music, wall textures and ceiling composition. Thus, the improvement of service environment in terms of its ambient condition is important to influence customer to be satisfy with Telekom service. Target of group are 200 respondents and two consumers segments. The consumer segments involved students from IPTA/IPTS and also career individual. The study was conducted in Kota Kinabalu City. Researcher also went to universities, companies and government to interview respondents. Data gathered from fieldworks and analyzed using statistically package of social science (SPSS).
format Student Project
author Jumatdin, Hazurah
author_facet Jumatdin, Hazurah
author_sort Jumatdin, Hazurah
title Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin
title_short Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin
title_full Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin
title_fullStr Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin
title_full_unstemmed Customer perception towards service environment in terms of ambient condition provided by Telekom ( consumer sales ) in Kota Kinabalu / Hazurah Jumatdin
title_sort customer perception towards service environment in terms of ambient condition provided by telekom ( consumer sales ) in kota kinabalu / hazurah jumatdin
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/79160/1/79160.pdf
https://ir.uitm.edu.my/id/eprint/79160/
_version_ 1769846629383274496
score 13.211869

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