Service quality toward customer satisfaction at UTC (Urban Transformational Centre) Kuching, Sarawak / Mohd. Mahizan Anwar & Ashraff Aizzat Edni
Zeithaml and Bitner (1996) define the service quality as an overall judgement similar to attitude towards the service. According to Parasuraman (1988), the service quality is the ways of an organization to meet or exceed customer expectations. Zeithaml et al. (1990) said that the customer expectatio...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/78195/1/78195.pdf https://ir.uitm.edu.my/id/eprint/78195/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|