Examining the customer experience towards brand loyalty: case study of Starbucks Kuching / Nurferahin Brahim
As a retailer, for example like Starbucks, they have their own goals and aim to provide customers with a great experience in their store in order to increase the brand loyalty of the customer. The purpose of this study is to examining the customer experiences towards brand loyalty, a case study of S...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/77766/1/77766.pdf https://ir.uitm.edu.my/id/eprint/77766/ |
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