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Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah

Shopping is one of the tourist's favourite activities and has become a significant economic contributor to the tourism and retail industry. Tourist tends to look for souvenir and purchase it as a symbol and memory of their vacation or trip. However, souvenir is no longer the primary product tha...

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Main Author: Buliah, Anis Liyana
Format: Thesis
Language:English
Published: 2016
Subjects:
Travel and state. Tourism
Online Access:https://ir.uitm.edu.my/id/eprint/77464/1/77464.pdf
https://ir.uitm.edu.my/id/eprint/77464/
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spelling my.uitm.ir.774642023-05-19T08:59:39Z https://ir.uitm.edu.my/id/eprint/77464/ Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah Buliah, Anis Liyana Travel and state. Tourism Shopping is one of the tourist's favourite activities and has become a significant economic contributor to the tourism and retail industry. Tourist tends to look for souvenir and purchase it as a symbol and memory of their vacation or trip. However, souvenir is no longer the primary product that tourist purchases. Therefore, the aim of this study is to examine the interrelationship between tourist shopping preferences, tourist demographic, and tourist shopping styles during their visit to Kuala Lumpur. This study adapts quantitative data collection method, whereby 471 tourists had participated. Administrative questionnaires were distributed personally and the mall intercept surveys had been used to conduct this study. The data was analyzed by using the Statistical Program for the Social Science (SPSS) to answer the research objectives and research questions. The findings revealed that there is significant relationship between demographic characteristics and tourist preferences towards tourist's shopping style. Both local and international tourists prefer to buy clothing while they are in Kuala Lumpur. In terms of their shopping styles, the international tourists tend to be Novelty-seeking and local tourists tend to be Price Conscious, "Value for Money" during their shopping. The study concludes that understanding the tourist shopping styles according to their preferences and demographic characteristics is beneficial for tourism and retail industry. 2016 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/77464/1/77464.pdf Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah. (2016) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
spellingShingle Travel and state. Tourism
Buliah, Anis Liyana
Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
description Shopping is one of the tourist's favourite activities and has become a significant economic contributor to the tourism and retail industry. Tourist tends to look for souvenir and purchase it as a symbol and memory of their vacation or trip. However, souvenir is no longer the primary product that tourist purchases. Therefore, the aim of this study is to examine the interrelationship between tourist shopping preferences, tourist demographic, and tourist shopping styles during their visit to Kuala Lumpur. This study adapts quantitative data collection method, whereby 471 tourists had participated. Administrative questionnaires were distributed personally and the mall intercept surveys had been used to conduct this study. The data was analyzed by using the Statistical Program for the Social Science (SPSS) to answer the research objectives and research questions. The findings revealed that there is significant relationship between demographic characteristics and tourist preferences towards tourist's shopping style. Both local and international tourists prefer to buy clothing while they are in Kuala Lumpur. In terms of their shopping styles, the international tourists tend to be Novelty-seeking and local tourists tend to be Price Conscious, "Value for Money" during their shopping. The study concludes that understanding the tourist shopping styles according to their preferences and demographic characteristics is beneficial for tourism and retail industry.
format Thesis
author Buliah, Anis Liyana
author_facet Buliah, Anis Liyana
author_sort Buliah, Anis Liyana
title Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_short Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_full Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_fullStr Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_full_unstemmed Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_sort shopping styles and preferences among local and international tourists in kuala lumpur / anis liyana buliah
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/77464/1/77464.pdf
https://ir.uitm.edu.my/id/eprint/77464/
_version_ 1768011640634081280
score 13.211869

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