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The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar

The main aim of this research is to trace the employability and the career development of Bachelor of Business Administration (BBA) (Marketing) (M) graduates of Universiti Teknologi MARA (UiTM) Sarawak in the labour market.It hopes to determine if the learning experiences and knowledge acquired at U...

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Main Authors: Akir, Oriah, Malie, Senian, Omar, Noraida
Format: Research Reports
Language:English
Published: 2009
Subjects:
Vocational guidance. Career development. Physical education teachers
Employability. Vocational qualifications
Research
Online Access:https://ir.uitm.edu.my/id/eprint/77305/1/77305.pdf
https://ir.uitm.edu.my/id/eprint/77305/
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spelling my.uitm.ir.773052023-05-09T02:42:14Z https://ir.uitm.edu.my/id/eprint/77305/ The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar Akir, Oriah Malie, Senian Omar, Noraida Vocational guidance. Career development. Physical education teachers Employability. Vocational qualifications Research The main aim of this research is to trace the employability and the career development of Bachelor of Business Administration (BBA) (Marketing) (M) graduates of Universiti Teknologi MARA (UiTM) Sarawak in the labour market.It hopes to determine if the learning experiences and knowledge acquired at UiTM have been beneficial and relevant to their jobs. Besides that, the research also attempts to identify the most important factors that determine the selection criteria for graduate employability. The data was collected using self administered questionnaire which were distributed via mail survey. The findings reveal a majority (74.5%) of the BBA (M) graduates were able to obtain their first job within six months after graduation. The other 25.5% obtained their first job between six months to two years. Almost half ofthem (40.4%) were employed in education in the area of teaching and training, both in the private and in public sectors. The other 59.6% worked in the government and private sectors in fields related to their qualifications. 2009 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/77305/1/77305.pdf The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar. (2009) [Research Reports] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Vocational guidance. Career development. Physical education teachers
Employability. Vocational qualifications
Research
spellingShingle Vocational guidance. Career development. Physical education teachers
Employability. Vocational qualifications
Research
Akir, Oriah
Malie, Senian
Omar, Noraida
The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar
description The main aim of this research is to trace the employability and the career development of Bachelor of Business Administration (BBA) (Marketing) (M) graduates of Universiti Teknologi MARA (UiTM) Sarawak in the labour market.It hopes to determine if the learning experiences and knowledge acquired at UiTM have been beneficial and relevant to their jobs. Besides that, the research also attempts to identify the most important factors that determine the selection criteria for graduate employability. The data was collected using self administered questionnaire which were distributed via mail survey. The findings reveal a majority (74.5%) of the BBA (M) graduates were able to obtain their first job within six months after graduation. The other 25.5% obtained their first job between six months to two years. Almost half ofthem (40.4%) were employed in education in the area of teaching and training, both in the private and in public sectors. The other 59.6% worked in the government and private sectors in fields related to their qualifications.
format Research Reports
author Akir, Oriah
Malie, Senian
Omar, Noraida
author_facet Akir, Oriah
Malie, Senian
Omar, Noraida
author_sort Akir, Oriah
title The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar
title_short The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar
title_full The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar
title_fullStr The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar
title_full_unstemmed The employability and career development of Bachelor of Business Administration (Marketing) graduates of Universiti Teknologi MARA Sarawak / Oriah Akir, Senian Malie and Noraida Omar
title_sort employability and career development of bachelor of business administration (marketing) graduates of universiti teknologi mara sarawak / oriah akir, senian malie and noraida omar
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/77305/1/77305.pdf
https://ir.uitm.edu.my/id/eprint/77305/
_version_ 1768011621907562496
score 13.211869

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