The study of new media as a form of advertising: an in-depth research on Tunetalk advertising in Twitter / Ahmed Zameer Nur Abdul Malek ... [et al.]

The main objective of this research is to identify the advantages of using new media as a medium for the purpose of advertising. The researchers want to know why people more prefer to advertise their brand or product using new media instead of traditional media. The new media advertising refers to c...

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Bibliographic Details
Main Authors: Abdul Malek, Ahmed Zameer Nur, Azizul Rahman, Aiman Aisyah, Nasharudin, Mohamad Azizan, Eshail, Nurul Ezzuani, Azman, Nurul Farhanah
Format: Student Project
Language:English
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/77152/1/77152.pdf
https://ir.uitm.edu.my/id/eprint/77152/
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