Staff View: The burg / Nurain Amani Roz Foad ...[et al.]

The burg / Nurain Amani Roz Foad ...[et al.]

‘The Burg’ carries the inspiration and spirit from five members - Mustaqim, Afina, Shafizul, Asyirah and Amani, who are very passionate in establishing a healthy ready-to-eat burger as the business project. With the uprising fast-food options that has become a worldwide culture for people to consume...

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Main Authors:	Roz Foad, Nurain Amani, Mohd Nasir, Asyirah, Rosman, Mohamad Aiman Mustaqim, Sharil Fitri, Muhammad Shafizul Fadzli, Mohd Radhi, Afina Raihana
Format:	Entrepreneurship Project
Language:	English
Published:	2023
Subjects:	Planning. Business planning. Strategic planning Food industry and trade. Halal food industry. Certification
Online Access:	https://ir.uitm.edu.my/id/eprint/76367/1/76367.pdf https://ir.uitm.edu.my/id/eprint/76367/
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id	my.uitm.ir.76367
record_format	eprints
spelling	my.uitm.ir.763672023-06-20T00:10:27Z https://ir.uitm.edu.my/id/eprint/76367/ The burg / Nurain Amani Roz Foad ...[et al.] Roz Foad, Nurain Amani Mohd Nasir, Asyirah Rosman, Mohamad Aiman Mustaqim Sharil Fitri, Muhammad Shafizul Fadzli Mohd Radhi, Afina Raihana Planning. Business planning. Strategic planning Food industry and trade. Halal food industry. Certification ‘The Burg’ carries the inspiration and spirit from five members - Mustaqim, Afina, Shafizul, Asyirah and Amani, who are very passionate in establishing a healthy ready-to-eat burger as the business project. With the uprising fast-food options that has become a worldwide culture for people to consume whenever they want something quick and easy to eat, The Burg has taken full consideration to offer healthy frozen burgers that are conveniently easy to prepare where people can easily preheat it in a microwave and enjoy it as much as they want just like the regular burger they enjoy on daily basis. Life gets hectic, with massive pile of works that need to be done, working parents that are barely survival in balancing their work life and kids, university students struggling to make meet ends at the same time hustling in their study field, these undoubtedly give a better reason for a frozen burger that can be prepared in a blink of an eye to fill up their tummies. The prime reason for choosing this product is to encourage Malaysians especially the young folks to switch their choice of burger to a more nutritious burger without compromising their taste as what most people assume regarding frozen burgers. Customer experience with the business’ services is something The Burg constantly look forward to. Since this business is a new one on the market, there are a lot of factors will need to take into account to ensure that The Burg can compete with other frozen burger companies and meet customer demand. This is because there are many people working in the business world, particularly the fast food services that are saturating the food market. The patties for are sourced from 100% halal suppliers to convince most customers that are Muslims in this country. In the short term, eating fast food affects blood sugar and blood pressure, causes inflammation, and may result in undernutrition. A diet heavy in fast food may eventually cause problems with digestion, immunity, inflammation, heart health and obesity. Hence, this golden opportunity was taken to take part in the food industry to cater their wants with a better alternative of burgers that suits the nutrients they need. Ramly Burger is chosen as the business model to guide The Burg in pursuing the frozen burger business. The approximate budget to start The Burg as a new business in the field is RM49 546.45. The Burg hopes that this business will become recognized for its frozen burgers in the neighborhood and elsewhere, as well as being able sometimes to offer better services. Last but not least, as a newbie in the frozen food industry, The Burg enjoys serving as a model for those looking to launch frozen food enterprises, particularly in the fast-food industry. 2023 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/76367/1/76367.pdf The burg / Nurain Amani Roz Foad ...[et al.]. (2023) [Entrepreneurship Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Planning. Business planning. Strategic planning Food industry and trade. Halal food industry. Certification
spellingShingle	Planning. Business planning. Strategic planning Food industry and trade. Halal food industry. Certification Roz Foad, Nurain Amani Mohd Nasir, Asyirah Rosman, Mohamad Aiman Mustaqim Sharil Fitri, Muhammad Shafizul Fadzli Mohd Radhi, Afina Raihana The burg / Nurain Amani Roz Foad ...[et al.]
description	‘The Burg’ carries the inspiration and spirit from five members - Mustaqim, Afina, Shafizul, Asyirah and Amani, who are very passionate in establishing a healthy ready-to-eat burger as the business project. With the uprising fast-food options that has become a worldwide culture for people to consume whenever they want something quick and easy to eat, The Burg has taken full consideration to offer healthy frozen burgers that are conveniently easy to prepare where people can easily preheat it in a microwave and enjoy it as much as they want just like the regular burger they enjoy on daily basis. Life gets hectic, with massive pile of works that need to be done, working parents that are barely survival in balancing their work life and kids, university students struggling to make meet ends at the same time hustling in their study field, these undoubtedly give a better reason for a frozen burger that can be prepared in a blink of an eye to fill up their tummies. The prime reason for choosing this product is to encourage Malaysians especially the young folks to switch their choice of burger to a more nutritious burger without compromising their taste as what most people assume regarding frozen burgers. Customer experience with the business’ services is something The Burg constantly look forward to. Since this business is a new one on the market, there are a lot of factors will need to take into account to ensure that The Burg can compete with other frozen burger companies and meet customer demand. This is because there are many people working in the business world, particularly the fast food services that are saturating the food market. The patties for are sourced from 100% halal suppliers to convince most customers that are Muslims in this country. In the short term, eating fast food affects blood sugar and blood pressure, causes inflammation, and may result in undernutrition. A diet heavy in fast food may eventually cause problems with digestion, immunity, inflammation, heart health and obesity. Hence, this golden opportunity was taken to take part in the food industry to cater their wants with a better alternative of burgers that suits the nutrients they need. Ramly Burger is chosen as the business model to guide The Burg in pursuing the frozen burger business. The approximate budget to start The Burg as a new business in the field is RM49 546.45. The Burg hopes that this business will become recognized for its frozen burgers in the neighborhood and elsewhere, as well as being able sometimes to offer better services. Last but not least, as a newbie in the frozen food industry, The Burg enjoys serving as a model for those looking to launch frozen food enterprises, particularly in the fast-food industry.
format	Entrepreneurship Project
author	Roz Foad, Nurain Amani Mohd Nasir, Asyirah Rosman, Mohamad Aiman Mustaqim Sharil Fitri, Muhammad Shafizul Fadzli Mohd Radhi, Afina Raihana
author_facet	Roz Foad, Nurain Amani Mohd Nasir, Asyirah Rosman, Mohamad Aiman Mustaqim Sharil Fitri, Muhammad Shafizul Fadzli Mohd Radhi, Afina Raihana
author_sort	Roz Foad, Nurain Amani
title	The burg / Nurain Amani Roz Foad ...[et al.]
title_short	The burg / Nurain Amani Roz Foad ...[et al.]
title_full	The burg / Nurain Amani Roz Foad ...[et al.]
title_fullStr	The burg / Nurain Amani Roz Foad ...[et al.]
title_full_unstemmed	The burg / Nurain Amani Roz Foad ...[et al.]
title_sort	burg / nurain amani roz foad ...[et al.]
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/76367/1/76367.pdf https://ir.uitm.edu.my/id/eprint/76367/
_version_	1769846540212371456
score	13.211869

The burg / Nurain Amani Roz Foad ...[et al.]

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