Staff View: The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin

The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin

The preference of halal products and services is an important aspect of every Muslim consumer's life that must be taken seriously. As explained in the Qur’an and the Sunnah, Islam has established clear guidelines and rules about halal and haram. In Islam, a Muslim must have a thorough understan...

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Main Author:	Janudin, Ahla Majidah
Format:	Student Project
Language:	English
Published:	2022
Subjects:	Food industry and trade. Halal food industry. Certification Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/76137/1/76137.pdf https://ir.uitm.edu.my/id/eprint/76137/
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id	my.uitm.ir.76137
record_format	eprints
spelling	my.uitm.ir.761372023-05-22T01:35:52Z https://ir.uitm.edu.my/id/eprint/76137/ The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin Janudin, Ahla Majidah Food industry and trade. Halal food industry. Certification Marketing Marketing research. Marketing research companies. Sales forecasting The preference of halal products and services is an important aspect of every Muslim consumer's life that must be taken seriously. As explained in the Qur’an and the Sunnah, Islam has established clear guidelines and rules about halal and haram. In Islam, a Muslim must have a thorough understanding of halal in order to ensure that their products are used in a halal and ethical way. In Malaysia, the halal industry is handled by JAKIM and assisted by other organizations. However, there are some issues or challenges arise that have a negative impact on the development of the halal industry in Malaysia. For example, there are doubts among Muslim consumers about the halal status of products. In other words, Muslim consumers are increasingly exposed to various products that are suspected of being mixed with elements that are prohibited under Islamic law. Therefore, this study was conducted to find out the awareness of halal products and services among Muslim consumer in Klang, Selangor. There are two objectives in this study. First, to study the awareness level of Muslim consumer among Klang residents about halal products and services. Secondly, to identify the factors influencing Muslim consumer in buying halal products and services among Klang residents. The method that has been applied in this study is quantitative method where questionnaires have been distributed to 133 Muslim consumers in Klang, Selangor. The results have been analysed using the descriptive statistics to know the value of frequency, mean, standard deviation and percentage. The result from this analysis also used the IBM SPSS statistics version 20 program. The finding in this study shows that, Muslim consumers in Klang have good knowledge about halal and positive behaviour when choosing halal goods and services, where the mean score for the majority items show the highest mean value. The implication of the study is to see the level of awareness of Muslim consumers about halal products and services. I hope that this research will contributes to the development of halal industry in Malaysia and became the new economic growth in the future. 2022 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/76137/1/76137.pdf The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin. (2022) [Student Project] <http://terminalib.uitm.edu.my/76137.pdf> (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Food industry and trade. Halal food industry. Certification Marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Food industry and trade. Halal food industry. Certification Marketing Marketing research. Marketing research companies. Sales forecasting Janudin, Ahla Majidah The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin
description	The preference of halal products and services is an important aspect of every Muslim consumer's life that must be taken seriously. As explained in the Qur’an and the Sunnah, Islam has established clear guidelines and rules about halal and haram. In Islam, a Muslim must have a thorough understanding of halal in order to ensure that their products are used in a halal and ethical way. In Malaysia, the halal industry is handled by JAKIM and assisted by other organizations. However, there are some issues or challenges arise that have a negative impact on the development of the halal industry in Malaysia. For example, there are doubts among Muslim consumers about the halal status of products. In other words, Muslim consumers are increasingly exposed to various products that are suspected of being mixed with elements that are prohibited under Islamic law. Therefore, this study was conducted to find out the awareness of halal products and services among Muslim consumer in Klang, Selangor. There are two objectives in this study. First, to study the awareness level of Muslim consumer among Klang residents about halal products and services. Secondly, to identify the factors influencing Muslim consumer in buying halal products and services among Klang residents. The method that has been applied in this study is quantitative method where questionnaires have been distributed to 133 Muslim consumers in Klang, Selangor. The results have been analysed using the descriptive statistics to know the value of frequency, mean, standard deviation and percentage. The result from this analysis also used the IBM SPSS statistics version 20 program. The finding in this study shows that, Muslim consumers in Klang have good knowledge about halal and positive behaviour when choosing halal goods and services, where the mean score for the majority items show the highest mean value. The implication of the study is to see the level of awareness of Muslim consumers about halal products and services. I hope that this research will contributes to the development of halal industry in Malaysia and became the new economic growth in the future.
format	Student Project
author	Janudin, Ahla Majidah
author_facet	Janudin, Ahla Majidah
author_sort	Janudin, Ahla Majidah
title	The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin
title_short	The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin
title_full	The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin
title_fullStr	The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin
title_full_unstemmed	The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin
title_sort	awareness of halal products and services among muslim consumer in klang, selangor / ahla majidah janudin
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/76137/1/76137.pdf https://ir.uitm.edu.my/id/eprint/76137/
_version_	1768011573571354624
score	13.211869

The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin

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