Effects of advertising appeal and endorser's credibility on radio advertising effectiveness / Nurhidayah Awang Damit
In this study, researcher is aim to investigate the radio advertising effectiveness in radio stations. This study will investigate the factors influencing the radio advertising effectiveness. Factors such as advertising appeal, endorser's credibility and creativity were represented for measurin...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75944/1/75944.pdf https://ir.uitm.edu.my/id/eprint/75944/ |
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