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A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah

The objective of the study is to identify the perception on the needs of physical resources and environment, the perception on the quality and the perception on the services towards the Private Higher Institution Education (PHEI) . Besides that other elements such as the 4 P's or the marketing...

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Main Author: Dallah, Melati
Format: Student Project
Language:English
Published: 2009
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/75898/1/75898.pdf
https://ir.uitm.edu.my/id/eprint/75898/
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spelling my.uitm.ir.758982023-09-26T19:17:39Z https://ir.uitm.edu.my/id/eprint/75898/ A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah Dallah, Melati Consumer satisfaction The objective of the study is to identify the perception on the needs of physical resources and environment, the perception on the quality and the perception on the services towards the Private Higher Institution Education (PHEI) . Besides that other elements such as the 4 P's or the marketing variables are also essentials for the selection of Institution of choice among the potential customers of the private institution. The quality on the physical resources and environment, 4 P's elements and the good services offered by the PHEI contributes to the efficient performance of the institution thus determine the customer decision and satisfaction which will contributes to good reputation of the college and attract more customers to pursue their study at the college. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75898/1/75898.pdf A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah. (2009) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
spellingShingle Consumer satisfaction
Dallah, Melati
A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah
description The objective of the study is to identify the perception on the needs of physical resources and environment, the perception on the quality and the perception on the services towards the Private Higher Institution Education (PHEI) . Besides that other elements such as the 4 P's or the marketing variables are also essentials for the selection of Institution of choice among the potential customers of the private institution. The quality on the physical resources and environment, 4 P's elements and the good services offered by the PHEI contributes to the efficient performance of the institution thus determine the customer decision and satisfaction which will contributes to good reputation of the college and attract more customers to pursue their study at the college.
format Student Project
author Dallah, Melati
author_facet Dallah, Melati
author_sort Dallah, Melati
title A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah
title_short A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah
title_full A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah
title_fullStr A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah
title_full_unstemmed A study on the perception towards multimedia college (MMC) Sabah / Melati Dallah
title_sort study on the perception towards multimedia college (mmc) sabah / melati dallah
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/75898/1/75898.pdf
https://ir.uitm.edu.my/id/eprint/75898/
_version_ 1778165849589284864
score 13.211869

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