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The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa

This research describes as a market survey to the crew cab 4x4 pickup Rodeo for ACM. So far ACM does not have a market survey on this latest TF series. Research is based on information that is available within ACM or that can be found through research. The economic down turn forces ACM to focus on...

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Bibliographic Details
Main Author: Mohd Isa, Salmi
Format: Thesis
Language:English
Published: 2000
Subjects:
Automotive transportation
Marketing
Artificial satellites in navigation
Online Access:https://ir.uitm.edu.my/id/eprint/75697/1/75697.pdf
https://ir.uitm.edu.my/id/eprint/75697/
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id my.uitm.ir.75697
record_format eprints
spelling my.uitm.ir.756972023-06-19T02:08:43Z https://ir.uitm.edu.my/id/eprint/75697/ The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa Mohd Isa, Salmi Automotive transportation Marketing Artificial satellites in navigation This research describes as a market survey to the crew cab 4x4 pickup Rodeo for ACM. So far ACM does not have a market survey on this latest TF series. Research is based on information that is available within ACM or that can be found through research. The economic down turn forces ACM to focus on every single sale because each sale counts in these days. To obtain these sales, marketing has to put a great effort in achieving its goal and objectives. This research gives an overview of what marketing department is actually doing and what is the market potential for Rodeo pickup so far Hopefully, the research findings shall help the department to identify their strengths, weaknesses, opportunities and threats (SWOT) in the current market. At the end the research gives recommendations and suggestions towards the improvements of Rodeo marketing strategies and action plans. 2000 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75697/1/75697.pdf The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Automotive transportation
Marketing
Artificial satellites in navigation
spellingShingle Automotive transportation
Marketing
Artificial satellites in navigation
Mohd Isa, Salmi
The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
description This research describes as a market survey to the crew cab 4x4 pickup Rodeo for ACM. So far ACM does not have a market survey on this latest TF series. Research is based on information that is available within ACM or that can be found through research. The economic down turn forces ACM to focus on every single sale because each sale counts in these days. To obtain these sales, marketing has to put a great effort in achieving its goal and objectives. This research gives an overview of what marketing department is actually doing and what is the market potential for Rodeo pickup so far Hopefully, the research findings shall help the department to identify their strengths, weaknesses, opportunities and threats (SWOT) in the current market. At the end the research gives recommendations and suggestions towards the improvements of Rodeo marketing strategies and action plans.
format Thesis
author Mohd Isa, Salmi
author_facet Mohd Isa, Salmi
author_sort Mohd Isa, Salmi
title The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_short The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_full The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_fullStr The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_full_unstemmed The market potential of Isuzu Rodeo pickup in Malaysian automotive industry / Salmi Mohd Isa
title_sort market potential of isuzu rodeo pickup in malaysian automotive industry / salmi mohd isa
publishDate 2000
url https://ir.uitm.edu.my/id/eprint/75697/1/75697.pdf
https://ir.uitm.edu.my/id/eprint/75697/
_version_ 1769846523109048320
score 13.211869

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