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A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim

MUSULMAN SDN. BHD (MSB) is a growing Malay retailer introducing Muslim fashion apparels to Muslim women and also for non-Muslim women who want to have descent apparels. As to increase their sales, brand awareness among people is very important. People do not buy the brand name product, if they are n...

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Bibliographic Details
Main Author: Mohd Kassim, Azlin
Format: Thesis
Language:English
Published: 1998
Online Access:https://ir.uitm.edu.my/id/eprint/75492/2/75492.pdf
https://ir.uitm.edu.my/id/eprint/75492/
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id my.uitm.ir.75492
record_format eprints
spelling my.uitm.ir.754922024-06-24T04:27:32Z https://ir.uitm.edu.my/id/eprint/75492/ A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim Mohd Kassim, Azlin MUSULMAN SDN. BHD (MSB) is a growing Malay retailer introducing Muslim fashion apparels to Muslim women and also for non-Muslim women who want to have descent apparels. As to increase their sales, brand awareness among people is very important. People do not buy the brand name product, if they are not being familiarized or being aware with the brand existence. The study objectives comprises of determining level of MUSULMAN brand awareness among residents in Section 8 Shah Alam. Secondly the degree of awareness on design and style, price, colour, selection in apparels and fabric or materials of MUSULMAN. Third, to determine which promotional tools are most effective in promoting MUSULMAN to the public. From the study, it was found that MSB should promote more on its brand because out of 100 respondents, 69 of them are aware with the brand. Therefore to increase more awareness, they should implement an effective promotional tools. 1998 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75492/2/75492.pdf A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim. (1998) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description MUSULMAN SDN. BHD (MSB) is a growing Malay retailer introducing Muslim fashion apparels to Muslim women and also for non-Muslim women who want to have descent apparels. As to increase their sales, brand awareness among people is very important. People do not buy the brand name product, if they are not being familiarized or being aware with the brand existence. The study objectives comprises of determining level of MUSULMAN brand awareness among residents in Section 8 Shah Alam. Secondly the degree of awareness on design and style, price, colour, selection in apparels and fabric or materials of MUSULMAN. Third, to determine which promotional tools are most effective in promoting MUSULMAN to the public. From the study, it was found that MSB should promote more on its brand because out of 100 respondents, 69 of them are aware with the brand. Therefore to increase more awareness, they should implement an effective promotional tools.
format Thesis
author Mohd Kassim, Azlin
spellingShingle Mohd Kassim, Azlin
A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim
author_facet Mohd Kassim, Azlin
author_sort Mohd Kassim, Azlin
title A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim
title_short A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim
title_full A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim
title_fullStr A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim
title_full_unstemmed A study on MUSULMAN brand awareness among residents in Section 8 Shah Alam Selangor / Azlin Mohd Kassim
title_sort study on musulman brand awareness among residents in section 8 shah alam selangor / azlin mohd kassim
publishDate 1998
url https://ir.uitm.edu.my/id/eprint/75492/2/75492.pdf
https://ir.uitm.edu.my/id/eprint/75492/
_version_ 1802981079096754176
score 13.211869

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