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A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil

This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's pr...

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Main Author: Fabeil, Noor Fzlinda
Format: Thesis
Language:English
Published: 2000
Subjects:
Marketing
Promotions
Life insurance
Online Access:https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf
https://ir.uitm.edu.my/id/eprint/75380/
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spelling my.uitm.ir.753802023-03-30T00:24:12Z https://ir.uitm.edu.my/id/eprint/75380/ A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil Fabeil, Noor Fzlinda Marketing Promotions Life insurance This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's products among publics The main objective of this research is to determine the suitable advertising media that able to reduce the lack of public awareness on STMSB and its products, which will increase the demand for STMSB's products. Due to some limitations, such as budget constraints, manpower and time constraints, samples for this research were only selected among people in Kota Bharu, Kelantan. According to the findings that have been gathered, most of the respondents agreed that television able to make them aware on a product or service offered by a company. As the conclusion, STMSB should involve in television advertising actively rather than only advertise its products in certain newspaper and magazine in order to increase the degree of awareness among publics towards its products Besides, STMSB could add other marketing communication tools such as exhibition, seminar and expo, which conducted by its marketing officers. With this, public will able to accept the information from the marketing officers as they have already aware about the products offered by STMSB through advertisement in television. 2000-10 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Promotions
Life insurance
spellingShingle Marketing
Promotions
Life insurance
Fabeil, Noor Fzlinda
A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
description This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's products among publics The main objective of this research is to determine the suitable advertising media that able to reduce the lack of public awareness on STMSB and its products, which will increase the demand for STMSB's products. Due to some limitations, such as budget constraints, manpower and time constraints, samples for this research were only selected among people in Kota Bharu, Kelantan. According to the findings that have been gathered, most of the respondents agreed that television able to make them aware on a product or service offered by a company. As the conclusion, STMSB should involve in television advertising actively rather than only advertise its products in certain newspaper and magazine in order to increase the degree of awareness among publics towards its products Besides, STMSB could add other marketing communication tools such as exhibition, seminar and expo, which conducted by its marketing officers. With this, public will able to accept the information from the marketing officers as they have already aware about the products offered by STMSB through advertisement in television.
format Thesis
author Fabeil, Noor Fzlinda
author_facet Fabeil, Noor Fzlinda
author_sort Fabeil, Noor Fzlinda
title A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_short A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_full A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_fullStr A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_full_unstemmed A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_sort research on the appropriate advertising media for syarikat takaful malaysia sdn bhd (stmsb) in developing public awareness on its products / noor fzlinda fabeil
publishDate 2000
url https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf
https://ir.uitm.edu.my/id/eprint/75380/
_version_ 1762396048021520384
score 13.211869

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