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A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman

This project paper is a part of the requirement of the internship for the completion of the course, Bachelor of Business Administration (Hons) Marketing.As the purpose of the study, I choose to do a research entitled “ A Study On The Implementation of Promotional Strategies for Institut Kemahiran MA...

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Main Author: Osman, Mohammad Faizul
Format: Student Project
Language:English
Published: 2004
Subjects:
Marketing
Financial management. Business finance. Corporation finance
Online Access:https://ir.uitm.edu.my/id/eprint/75290/1/75290.pdf
https://ir.uitm.edu.my/id/eprint/75290/
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spelling my.uitm.ir.752902023-03-28T12:08:38Z https://ir.uitm.edu.my/id/eprint/75290/ A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman Osman, Mohammad Faizul Marketing Financial management. Business finance. Corporation finance This project paper is a part of the requirement of the internship for the completion of the course, Bachelor of Business Administration (Hons) Marketing.As the purpose of the study, I choose to do a research entitled “ A Study On The Implementation of Promotional Strategies for Institut Kemahiran MARA Kuching.” I found that this area of study should be done since Institut Kemahiran MARA Kuching (IKMK) never done any research or survey to measure their implementation of their promotional strategies. Due to the demand and also competition of the market and its related industry, IKMK should identify the best way to grab the opportunities to supply their quality product that is the graduated trainees in to the market and being a major supplier. his research study will only focus in Kuching area. Research had been conducted based on the new intake trainees and final year trainees. This study examines the feedback from the trainees in the IKMK who are the receiver of the message from the promotion that carried out. This study also examines the satisfactions of the trainees toward the courseo offe.ed, facilities, prices and also future carrier. This study would also identify the strength, weaknesses, threat and opportunities of the IKMK and current promotion situation. 2004 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75290/1/75290.pdf A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman. (2004) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Financial management. Business finance. Corporation finance
spellingShingle Marketing
Financial management. Business finance. Corporation finance
Osman, Mohammad Faizul
A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman
description This project paper is a part of the requirement of the internship for the completion of the course, Bachelor of Business Administration (Hons) Marketing.As the purpose of the study, I choose to do a research entitled “ A Study On The Implementation of Promotional Strategies for Institut Kemahiran MARA Kuching.” I found that this area of study should be done since Institut Kemahiran MARA Kuching (IKMK) never done any research or survey to measure their implementation of their promotional strategies. Due to the demand and also competition of the market and its related industry, IKMK should identify the best way to grab the opportunities to supply their quality product that is the graduated trainees in to the market and being a major supplier. his research study will only focus in Kuching area. Research had been conducted based on the new intake trainees and final year trainees. This study examines the feedback from the trainees in the IKMK who are the receiver of the message from the promotion that carried out. This study also examines the satisfactions of the trainees toward the courseo offe.ed, facilities, prices and also future carrier. This study would also identify the strength, weaknesses, threat and opportunities of the IKMK and current promotion situation.
format Student Project
author Osman, Mohammad Faizul
author_facet Osman, Mohammad Faizul
author_sort Osman, Mohammad Faizul
title A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman
title_short A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman
title_full A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman
title_fullStr A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman
title_full_unstemmed A study on the implementation of promotional strategies for Institut Kemahiran MARA Kuching / Mohammad Faizul Osman
title_sort study on the implementation of promotional strategies for institut kemahiran mara kuching / mohammad faizul osman
publishDate 2004
url https://ir.uitm.edu.my/id/eprint/75290/1/75290.pdf
https://ir.uitm.edu.my/id/eprint/75290/
_version_ 1761622539749031936
score 13.211869

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