"Satu, Dua, Tiga, Jom ! " new Malaysia Airlines safety video; the effectiveness of delivering important safety measures in a gimmicky manner / Aleesya Nadine Mohd Alimin
The recent in-flight safety video launched by Malaysia Airlines Berhad is a star-studded musical gimmicky safety video. Titled "Satu, Dua, Tiga, Jom!" took off with the new approach to safety videos by enchanting the viewers and passengers on board with Malaysian culture and prominent figu...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/75194/1/75194.pdf https://ir.uitm.edu.my/id/eprint/75194/ |
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