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How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy

Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This...

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Bibliographic Details
Main Author: Sa’edy, Rudy
Format: Student Project
Language:English
Published: 2002
Subjects:
H Social Sciences (General)
HF Commerce
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/75013/1/75013.pdf
https://ir.uitm.edu.my/id/eprint/75013/
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id my.uitm.ir.75013
record_format eprints
spelling my.uitm.ir.750132023-03-24T01:29:22Z https://ir.uitm.edu.my/id/eprint/75013/ How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy Sa’edy, Rudy H Social Sciences (General) HF Commerce Marketing Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This study sought to identify the improvement of marketing and sales of DBP in the publication industry to reference books for institution of higher learning. This study also wants to identify the position of DBP books in the industry. In addition, this study also wants to find the reasons on the preferences of reference books. 2002-09 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75013/1/75013.pdf How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy. (2002) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
HF Commerce
Marketing
spellingShingle H Social Sciences (General)
HF Commerce
Marketing
Sa’edy, Rudy
How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy
description Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This study sought to identify the improvement of marketing and sales of DBP in the publication industry to reference books for institution of higher learning. This study also wants to identify the position of DBP books in the industry. In addition, this study also wants to find the reasons on the preferences of reference books.
format Student Project
author Sa’edy, Rudy
author_facet Sa’edy, Rudy
author_sort Sa’edy, Rudy
title How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy
title_short How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy
title_full How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy
title_fullStr How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy
title_full_unstemmed How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy
title_sort how to improve marketing and sales of dewan bahasa dan pustaka (dbp) reference books to institution of higher learning in malaysia / rudy sa’edy
publishDate 2002
url https://ir.uitm.edu.my/id/eprint/75013/1/75013.pdf
https://ir.uitm.edu.my/id/eprint/75013/
_version_ 1761622441218539520
score 13.211869

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