A study on consumers’ perception towards Sara-Bif Products / Masri Haili

A study on consumers’ perception toward Sara-Bif products is seen to be very important as it can ascertain the poor response by the consumers towards the products. The poor response has resulted in the below-budget performance by the company. In fact, since its incorporation, no formal study has bee...

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Bibliographic Details
Main Author: Haili, Masri
Format: Student Project
Language:English
Published: 2002
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75002/1/75002.pdf
https://ir.uitm.edu.my/id/eprint/75002/
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