Redefining Malaysia's printing landscape: insights from Porter's CAN Model / Muhammad Yusuf Masod and Siti Farhana Zakaria

Malaysia's burgeoning printing industry, while showcasing potential, grapples with challenges that constrain its growth and global reach, underscoring the need for a deep and structured assessment. This pivotal study is designed to unpack the competitiveness of the Malaysian printing sector wit...

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Bibliographic Details
Main Authors: Masod, Muhammad Yusuf, Zakaria, Siti Farhana
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perlis 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/74871/2/74871.pdf
https://ir.uitm.edu.my/id/eprint/74871/
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