Service quality and customer satisfaction among students in higher learning institutions of public bus transportation in Kota Kinabalu, Sabah / Lynda Azlina Lim and Vianney Guido
SERVQUAL is the quality management framework for the public agencies to the customer by providing a variety of services. The SERVQUAL was first published in 1985, 1988 by Valarie A. Zeithaml, A. Parasuraman & Leonard L. Berry measure quality in the service sector. This study examines a service q...
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/74869/1/74869.pdf https://ir.uitm.edu.my/id/eprint/74869/ |
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