Innovation in local kuih: consumer’s behavioral intention towards Ready-Made Frozen Food (RMFF)/ Tengku Muaz Tengku Bahizalsah ... [et al.]
Local kuih based on ready-made frozen food (RMFF) product plays a significant role as a part of identity, culture, gastronomic legacy, and economic progress. Customer interest and preference may change over times. Due to this situation, the food industry entrepreneur must actively evolve with the in...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/74777/1/74777.pdf https://ir.uitm.edu.my/id/eprint/74777/ https://myjms.mohe.gov.my/index.php/ABRIJ/ |
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