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7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli

The success formula for each business marketing plan is to deliver a unique plan and experience that is different from their competitors, which will satisfy their target buyers. Derive from the marketing concept, the marketing mix evolves. The marketing mix is allocating the right product, at the ri...

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Main Author: Zulkifli, Nordayana
Format: Article
Language:English
Published: UiTM Cawangan Negeri Sembilan 2022
Subjects:
AP Periodicals
Business education
Online Access:https://ir.uitm.edu.my/id/eprint/74333/1/74333.pdf
https://ir.uitm.edu.my/id/eprint/74333/
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spelling my.uitm.ir.743332023-03-17T03:44:39Z https://ir.uitm.edu.my/id/eprint/74333/ 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli Zulkifli, Nordayana AP Periodicals Business education The success formula for each business marketing plan is to deliver a unique plan and experience that is different from their competitors, which will satisfy their target buyers. Derive from the marketing concept, the marketing mix evolves. The marketing mix is allocating the right product, at the right place, right time, and definitely at the right price. The businesses need to undergo proper planning regarding all these and they must know their business really well. The marketing mix starts with 4P's such as product, price, place, and promotion. Meanwhile, the 7 P's of the service marketing mix is the expansion of the 4 P's which include people, process, and physical evidence. Service marketing mix always been used by business that offers services. UiTM Cawangan Negeri Sembilan 2022-06 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/74333/1/74333.pdf 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli. (2022) Planet MASMED (1). ISSN 2805-5535
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic AP Periodicals
Business education
spellingShingle AP Periodicals
Business education
Zulkifli, Nordayana
7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli
description The success formula for each business marketing plan is to deliver a unique plan and experience that is different from their competitors, which will satisfy their target buyers. Derive from the marketing concept, the marketing mix evolves. The marketing mix is allocating the right product, at the right place, right time, and definitely at the right price. The businesses need to undergo proper planning regarding all these and they must know their business really well. The marketing mix starts with 4P's such as product, price, place, and promotion. Meanwhile, the 7 P's of the service marketing mix is the expansion of the 4 P's which include people, process, and physical evidence. Service marketing mix always been used by business that offers services.
format Article
author Zulkifli, Nordayana
author_facet Zulkifli, Nordayana
author_sort Zulkifli, Nordayana
title 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli
title_short 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli
title_full 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli
title_fullStr 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli
title_full_unstemmed 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli
title_sort 7ps of service marketing mix in business – for a service business / nordayana zulkifli
publisher UiTM Cawangan Negeri Sembilan
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/74333/1/74333.pdf
https://ir.uitm.edu.my/id/eprint/74333/
_version_ 1761622361433440256
score 13.211869

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