Staff View: The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng

The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng

The linkages with foreign universities featured prominently in the advertisements of local institutions of higher education. The 3+0 colleges were observed to capitalise on these links more extensively than the normal colleges. As a result the 3+0 colleges were able to perform best in comparison to...

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Main Authors:	Nordin, Mohd Ridzuan, Lim, Yet Mee, Lim, Kwee Pheng
Format:	Conference or Workshop Item
Language:	English
Published:	2002
Subjects:	Higher Education Institutions of higher education
Online Access:	https://ir.uitm.edu.my/id/eprint/74268/1/74268.pdf https://ir.uitm.edu.my/id/eprint/74268/
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id	my.uitm.ir.74268
record_format	eprints
spelling	my.uitm.ir.742682023-06-10T06:56:24Z https://ir.uitm.edu.my/id/eprint/74268/ The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng Nordin, Mohd Ridzuan Lim, Yet Mee Lim, Kwee Pheng Higher Education Institutions of higher education The linkages with foreign universities featured prominently in the advertisements of local institutions of higher education. The 3+0 colleges were observed to capitalise on these links more extensively than the normal colleges. As a result the 3+0 colleges were able to perform best in comparison to the normal colleges and the private universities. This indicates that the links with foreign universities serve as a major attraction for the colleges. The private universities advertise least and do not project the links with foreign universities prominently. Nevertheless the universities obtained the largest revenue per institution. This indicates that the service offered by the universities is differentiated from that offered by the colleges. The Malaysian public seems to be more receptive to service offered by the private universities than that of the colleges. Based on the findings of this study, it is proposed that private universities require different marketing mix than that for colleges. In this marketing mix, private universities can have lesser advertisements than that for the colleges. As for the colleges, clearer and more frequent advertising helps to increase revenue. On the other hand the public have a clearer knowledge about private universities. This is probably a result of the higher quality image of universities than that of colleges. A marketing mix that reinforces this image would be advantageous for the universities. This may entails using advertisement to inform the public on new intake and new programmes and resorting to publicity and promotion to project and maintain the quality image and high achievements of the universities. 2002 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/74268/1/74268.pdf The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng. (2002) In: Prosiding Seminar Kebangsaan Sains,Teknologi dan Sains Sosial “Ke Arah Pembangunan Negara”, 27 dan 28 Mei 2002, Hotel Vistana, Kuantan, Pahang.
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Higher Education Institutions of higher education
spellingShingle	Higher Education Institutions of higher education Nordin, Mohd Ridzuan Lim, Yet Mee Lim, Kwee Pheng The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng
description	The linkages with foreign universities featured prominently in the advertisements of local institutions of higher education. The 3+0 colleges were observed to capitalise on these links more extensively than the normal colleges. As a result the 3+0 colleges were able to perform best in comparison to the normal colleges and the private universities. This indicates that the links with foreign universities serve as a major attraction for the colleges. The private universities advertise least and do not project the links with foreign universities prominently. Nevertheless the universities obtained the largest revenue per institution. This indicates that the service offered by the universities is differentiated from that offered by the colleges. The Malaysian public seems to be more receptive to service offered by the private universities than that of the colleges. Based on the findings of this study, it is proposed that private universities require different marketing mix than that for colleges. In this marketing mix, private universities can have lesser advertisements than that for the colleges. As for the colleges, clearer and more frequent advertising helps to increase revenue. On the other hand the public have a clearer knowledge about private universities. This is probably a result of the higher quality image of universities than that of colleges. A marketing mix that reinforces this image would be advantageous for the universities. This may entails using advertisement to inform the public on new intake and new programmes and resorting to publicity and promotion to project and maintain the quality image and high achievements of the universities.
format	Conference or Workshop Item
author	Nordin, Mohd Ridzuan Lim, Yet Mee Lim, Kwee Pheng
author_facet	Nordin, Mohd Ridzuan Lim, Yet Mee Lim, Kwee Pheng
author_sort	Nordin, Mohd Ridzuan
title	The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng
title_short	The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng
title_full	The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng
title_fullStr	The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng
title_full_unstemmed	The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng
title_sort	significance of linkages with foreign universities in the advertisements of local institutions of higher education / mohd ridzuan nordin, lim yet mee and lim kwee pheng
publishDate	2002
url	https://ir.uitm.edu.my/id/eprint/74268/1/74268.pdf https://ir.uitm.edu.my/id/eprint/74268/
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score	13.211869

The significance of linkages with foreign universities in the advertisements of local institutions of higher education / Mohd Ridzuan Nordin, Lim Yet Mee and Lim Kwee Pheng

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