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Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail

This study examined the competitive advantage of Ideal Holidays Travel and Tours Sdn Bhd ( IHB ) in a highly competitive tourism and hospitality industry. The primary focus of the study was on how IHB analyze and manage their external and internal environments and exploit their internal resources in...

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Main Authors: Ovod, Adrenne Anna, Norman, Albert, Ismail, Bolkiah
Format: Thesis
Language:English
Published: 2010
Subjects:
Travel and the state. Tourism
HF Commerce
Globalization
Online Access:https://ir.uitm.edu.my/id/eprint/74220/1/74220.pdf
https://ir.uitm.edu.my/id/eprint/74220/
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record_format eprints
spelling my.uitm.ir.742202023-03-12T23:58:52Z https://ir.uitm.edu.my/id/eprint/74220/ Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail Ovod, Adrenne Anna Norman, Albert Ismail, Bolkiah Travel and the state. Tourism HF Commerce Globalization This study examined the competitive advantage of Ideal Holidays Travel and Tours Sdn Bhd ( IHB ) in a highly competitive tourism and hospitality industry. The primary focus of the study was on how IHB analyze and manage their external and internal environments and exploit their internal resources in order to position their company to gain competitive advantage. The study also examined the e-commerce deployment in IHB and how it exploits e-business to gain and sustain competitive advantage in order to achieve increased market shares. Seven research questions were formulated to guide the study. The mostly qualitative data were gathered through semi-structured interviews with key informants, documents analysis and observations. The research findings revealed that: the management of IHB are not deliberate and systematic in their strategic planning, basing their decision more on intuition, although they do take stock of the external and internal factors affecting their tour company. The five competitive forces espoused by Porter (1980) were found to be applicable in the study and depending on their strength; these forces do influence the competitiveness of IHB. In addition, IHB do try to exploit their internal resources to deal with the competitive forces and make their company more competitive. The study also discovered that in order to be more competitive, IHB adopted the focus strategy in their early years of establishment, after which there were attempts to switch to the differentiation strategy. It was also revealed that the e-business of IHB which could confer on them competitive advantage were mostly temporary and hence, the competitive advantage accrued was not sustainable. Overall, it was discovered that the IHB in the study were struggling to make ends meet. 2010 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/74220/1/74220.pdf Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail. (2010) Masters thesis, thesis, Universiti Teknologi MARA, Sabah.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
HF Commerce
Globalization
spellingShingle Travel and the state. Tourism
HF Commerce
Globalization
Ovod, Adrenne Anna
Norman, Albert
Ismail, Bolkiah
Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail
description This study examined the competitive advantage of Ideal Holidays Travel and Tours Sdn Bhd ( IHB ) in a highly competitive tourism and hospitality industry. The primary focus of the study was on how IHB analyze and manage their external and internal environments and exploit their internal resources in order to position their company to gain competitive advantage. The study also examined the e-commerce deployment in IHB and how it exploits e-business to gain and sustain competitive advantage in order to achieve increased market shares. Seven research questions were formulated to guide the study. The mostly qualitative data were gathered through semi-structured interviews with key informants, documents analysis and observations. The research findings revealed that: the management of IHB are not deliberate and systematic in their strategic planning, basing their decision more on intuition, although they do take stock of the external and internal factors affecting their tour company. The five competitive forces espoused by Porter (1980) were found to be applicable in the study and depending on their strength; these forces do influence the competitiveness of IHB. In addition, IHB do try to exploit their internal resources to deal with the competitive forces and make their company more competitive. The study also discovered that in order to be more competitive, IHB adopted the focus strategy in their early years of establishment, after which there were attempts to switch to the differentiation strategy. It was also revealed that the e-business of IHB which could confer on them competitive advantage were mostly temporary and hence, the competitive advantage accrued was not sustainable. Overall, it was discovered that the IHB in the study were struggling to make ends meet.
format Thesis
author Ovod, Adrenne Anna
Norman, Albert
Ismail, Bolkiah
author_facet Ovod, Adrenne Anna
Norman, Albert
Ismail, Bolkiah
author_sort Ovod, Adrenne Anna
title Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail
title_short Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail
title_full Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail
title_fullStr Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail
title_full_unstemmed Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail
title_sort deployment of an e-commerce in inbound tour operators in sabah response to globalization : a case study in ideal holidays (b) sdn bhd / adrenne anna ovod, albert norman and bolkiah ismail
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/74220/1/74220.pdf
https://ir.uitm.edu.my/id/eprint/74220/
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score 13.211869

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