Factors affecting Malaysian teenagers influence towards family purchase decision of portable playstation (PSP) / Dr. Amily Fikry @ Aziz and Mohd Reeza Bustami
The study of family decision making usually ignored the influence of children such as teenagers. Teenager's characteristic makes them an attractive market segment for marketers and advertisers. Teenagers spend a lot of their parent's money for a certain ; category of products such as VCRs,...
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| Main Authors: | , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/73859/2/73859.PDF https://ir.uitm.edu.my/id/eprint/73859/ |
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