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A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets motivation that could provide desire return to the organization, but are difficult to access. The objective of this study is to identify the factors...

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Main Authors: Hassan, Norul Hekmah, Azahari, Nurhidayatulazdi, Abd Wahab, Nur Ekma Zulaika
Format: Student Project
Language:English
Published: 2015
Subjects:
Motivation
Heritage tourism. Cultural tourism
Online Access:https://ir.uitm.edu.my/id/eprint/73631/1/73631.pdf
https://ir.uitm.edu.my/id/eprint/73631/
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id my.uitm.ir.73631
record_format eprints
spelling my.uitm.ir.736312024-03-25T03:21:16Z https://ir.uitm.edu.my/id/eprint/73631/ A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab Hassan, Norul Hekmah Azahari, Nurhidayatulazdi Abd Wahab, Nur Ekma Zulaika Motivation Heritage tourism. Cultural tourism Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets motivation that could provide desire return to the organization, but are difficult to access. The objective of this study is to identify the factors that influence tourists motivation to visit Seri Menanti Royal Museum, to investigate the most attribute factors between attire, architecture and food that motivate tourists to visit to Seri Menanti Royal Museum, and to find the way to motivate people to visit Seri Menanti Royal Museum by using all the 3 attributes. Using questionnaire survey that been distribute at Kuala Pilah and Port Dickson, 100 questionnaires were analyzed to fulfil the research objectives. The finding indicate that most of the visitor been motivated to visit museum because of the architecture attributes. In addition, most of them suggest the museum should offers the knowledgeable guides in the museum. Majority of the respondent had never come to visit Seri Menanti Royal Museum, but they are motivated to visit if the museum offers as they suggest. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/73631/1/73631.pdf A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab. (2015) [Student Project] <http://terminalib.uitm.edu.my/73631.pdf> (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Motivation
Heritage tourism. Cultural tourism
spellingShingle Motivation
Heritage tourism. Cultural tourism
Hassan, Norul Hekmah
Azahari, Nurhidayatulazdi
Abd Wahab, Nur Ekma Zulaika
A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab
description Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets motivation that could provide desire return to the organization, but are difficult to access. The objective of this study is to identify the factors that influence tourists motivation to visit Seri Menanti Royal Museum, to investigate the most attribute factors between attire, architecture and food that motivate tourists to visit to Seri Menanti Royal Museum, and to find the way to motivate people to visit Seri Menanti Royal Museum by using all the 3 attributes. Using questionnaire survey that been distribute at Kuala Pilah and Port Dickson, 100 questionnaires were analyzed to fulfil the research objectives. The finding indicate that most of the visitor been motivated to visit museum because of the architecture attributes. In addition, most of them suggest the museum should offers the knowledgeable guides in the museum. Majority of the respondent had never come to visit Seri Menanti Royal Museum, but they are motivated to visit if the museum offers as they suggest.
format Student Project
author Hassan, Norul Hekmah
Azahari, Nurhidayatulazdi
Abd Wahab, Nur Ekma Zulaika
author_facet Hassan, Norul Hekmah
Azahari, Nurhidayatulazdi
Abd Wahab, Nur Ekma Zulaika
author_sort Hassan, Norul Hekmah
title A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab
title_short A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab
title_full A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab
title_fullStr A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab
title_full_unstemmed A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab
title_sort study on tourist motivation to visit seri menanti royal museum, negeri sembilan / norul hekmah hassan, nurhidayatulazdi azahari and nur ekma zulaika abd wahab
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/73631/1/73631.pdf
https://ir.uitm.edu.my/id/eprint/73631/
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score 13.211869

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