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A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali

This study identifies the push and pulls motivations factors among spa visitors. It also attempts to examine the relationship between the push and pull motivation factors and the revisit intention. This study was carried around Banda Hilir with a sample size of 115 spa visitors. There are six push m...

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Main Authors: Abdl Salim, Azrina, Elias, Mohd Izzat, Ali, Suhazlin
Format: Student Project
Language:English
Published: 2016
Subjects:
Motivation
Consumption. Demand (Economic theory)
Demographic surveys
Online Access:https://ir.uitm.edu.my/id/eprint/73626/1/73626.pdf
https://ir.uitm.edu.my/id/eprint/73626/
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id my.uitm.ir.73626
record_format eprints
spelling my.uitm.ir.736262024-03-22T08:13:49Z https://ir.uitm.edu.my/id/eprint/73626/ A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali Abdl Salim, Azrina Elias, Mohd Izzat Ali, Suhazlin Motivation Consumption. Demand (Economic theory) Demographic surveys This study identifies the push and pulls motivations factors among spa visitors. It also attempts to examine the relationship between the push and pull motivation factors and the revisit intention. This study was carried around Banda Hilir with a sample size of 115 spa visitors. There are six push motivation factors and four pull motivation factors identified and ranked according to importance. The push motivation factors are relaxation, escape, rejuvenation, obsession with health and beauty, socialization and excitement and hedonism. While the pull motivation factors are is services provided, facilities provided, attractions and brand name. The findings of this study will provide researchers and practitioners in the spa industry with useful insights into understanding the present nature of the demand of spa. The findings also can be used by Melaka State Government and spa operators in order to develop successful marketing strategies that further promote Melaka. Further exploration is required in the area of spa visitor's push and pulls motivation factors. In this study, it was found that there is significant relationship between push and pull motivation factors and spa visitor's revisit intention. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/73626/1/73626.pdf A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali. (2016) [Student Project] <http://terminalib.uitm.edu.my/73626.pdf> (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Motivation
Consumption. Demand (Economic theory)
Demographic surveys
spellingShingle Motivation
Consumption. Demand (Economic theory)
Demographic surveys
Abdl Salim, Azrina
Elias, Mohd Izzat
Ali, Suhazlin
A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali
description This study identifies the push and pulls motivations factors among spa visitors. It also attempts to examine the relationship between the push and pull motivation factors and the revisit intention. This study was carried around Banda Hilir with a sample size of 115 spa visitors. There are six push motivation factors and four pull motivation factors identified and ranked according to importance. The push motivation factors are relaxation, escape, rejuvenation, obsession with health and beauty, socialization and excitement and hedonism. While the pull motivation factors are is services provided, facilities provided, attractions and brand name. The findings of this study will provide researchers and practitioners in the spa industry with useful insights into understanding the present nature of the demand of spa. The findings also can be used by Melaka State Government and spa operators in order to develop successful marketing strategies that further promote Melaka. Further exploration is required in the area of spa visitor's push and pulls motivation factors. In this study, it was found that there is significant relationship between push and pull motivation factors and spa visitor's revisit intention.
format Student Project
author Abdl Salim, Azrina
Elias, Mohd Izzat
Ali, Suhazlin
author_facet Abdl Salim, Azrina
Elias, Mohd Izzat
Ali, Suhazlin
author_sort Abdl Salim, Azrina
title A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali
title_short A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali
title_full A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali
title_fullStr A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali
title_full_unstemmed A study on spa visitors' motivation factors towards revisit intention / Azrina Abdl Salim, Mohd Izzat Elias and Suhazlin Ali
title_sort study on spa visitors' motivation factors towards revisit intention / azrina abdl salim, mohd izzat elias and suhazlin ali
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/73626/1/73626.pdf
https://ir.uitm.edu.my/id/eprint/73626/
_version_ 1794641174090219520
score 13.211869

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