The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi

The food industry has grown a lot nowadays. There are many branding that have been released today and are competing with each other. In the food industry, especially for branding, manufacturers should use a visual approach, especially on corporate colors, logos, packaging and so on. Previous researc...

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Bibliographic Details
Main Author: Suhaimi, Haziq Ikhwan
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/73413/2/73413.pdf
https://ir.uitm.edu.my/id/eprint/73413/
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