The role of attitude in sports sponsorship response / Mas Ayu Diana Mohd Fauzi ... [et al.]
The important purpose of this study is to identify whether attitude towards sponsorship and attitude towards event will lead to a sports sponsorship response in the 2017 SEA Games. It is important to present the factors that will affect sponsorship response to create a winning situation between the...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72630/1/72630.pdf https://ir.uitm.edu.my/id/eprint/72630/ https://jcssr.com.my/ |
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