An Intuitionistic Fuzzy Analytic Hierarchical Process (IFAHP) approach in solving the marketing platform selection problem / Nor Faradilah Mahad
Nowadays, digital marketing is becoming a more popular marketing strategy since it can reach a wider audience, be cost-effective, and engage customers with the brand efficiently. Technology advancement may be the factor that contributes to businesses choosing to shift their marketing strategies from...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Negeri Sembilan
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72602/2/72602.pdf https://ir.uitm.edu.my/id/eprint/72602/ |
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