Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd

A hotel is a place that offers paid lodging, typically for a brief period of time. Ho-tels frequently offer a variety of extra services to its guests, including dining establishments, bars, swimming pools, medical facilities, retail stores, meeting spaces like boardrooms and banquet halls, and areas...

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Main Authors: Halim, Norhanum Nadirah, Mohd, Nurin Jaslina
Format: Student Project
Language:English
Published: 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/72450/1/72450.pdf
https://ir.uitm.edu.my/id/eprint/72450/
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spelling my.uitm.ir.724502023-05-26T03:21:56Z https://ir.uitm.edu.my/id/eprint/72450/ Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd Halim, Norhanum Nadirah Mohd, Nurin Jaslina Success in business. Performance Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service A hotel is a place that offers paid lodging, typically for a brief period of time. Ho-tels frequently offer a variety of extra services to its guests, including dining establishments, bars, swimming pools, medical facilities, retail stores, meeting spaces like boardrooms and banquet halls, and areas for private events like birthdays and weddings. This research study was conducted at Hotel Seri Malaysia(HSM) in each state in Malaysia. The research objec-tives is to measure performance efficiency of Hotel Seri Malaysia using the Charnes, Cooper, Rhodes(CCR) and Banker, Charnes, Cooper(BCC) Data Envelopment Analysis(DEA) models. Then, to identify the best performance efficiency of Hotel Seri Malaysia by comparing CCR and BCC DEA models. This project will use data from Hotel Seri Malaysia and the approach of (DEA) will be used in this study. Several models found in the DEA method are used to obtain relative efficiency scores such as the CCR model and the BCC model by using DEAFrontier software. The BCC model outperforms the CCR model in terms of effectiveness, according to a comparison between the two models. This is due to the BCC model having more efficient decision making units (DMUs) than the CCR model. Out of 11 DMUs, HSM Temerloh, HSM Kepala Batas, HSM Kangar, and HSM Mersing are the most effective. 2022-08 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72450/1/72450.pdf Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd. (2022) [Student Project] <http://terminalib.uitm.edu.my/72450.pdf> (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Success in business. Performance
Consumer satisfaction
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle Success in business. Performance
Consumer satisfaction
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Halim, Norhanum Nadirah
Mohd, Nurin Jaslina
Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd
description A hotel is a place that offers paid lodging, typically for a brief period of time. Ho-tels frequently offer a variety of extra services to its guests, including dining establishments, bars, swimming pools, medical facilities, retail stores, meeting spaces like boardrooms and banquet halls, and areas for private events like birthdays and weddings. This research study was conducted at Hotel Seri Malaysia(HSM) in each state in Malaysia. The research objec-tives is to measure performance efficiency of Hotel Seri Malaysia using the Charnes, Cooper, Rhodes(CCR) and Banker, Charnes, Cooper(BCC) Data Envelopment Analysis(DEA) models. Then, to identify the best performance efficiency of Hotel Seri Malaysia by comparing CCR and BCC DEA models. This project will use data from Hotel Seri Malaysia and the approach of (DEA) will be used in this study. Several models found in the DEA method are used to obtain relative efficiency scores such as the CCR model and the BCC model by using DEAFrontier software. The BCC model outperforms the CCR model in terms of effectiveness, according to a comparison between the two models. This is due to the BCC model having more efficient decision making units (DMUs) than the CCR model. Out of 11 DMUs, HSM Temerloh, HSM Kepala Batas, HSM Kangar, and HSM Mersing are the most effective.
format Student Project
author Halim, Norhanum Nadirah
Mohd, Nurin Jaslina
author_facet Halim, Norhanum Nadirah
Mohd, Nurin Jaslina
author_sort Halim, Norhanum Nadirah
title Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd
title_short Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd
title_full Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd
title_fullStr Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd
title_full_unstemmed Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd
title_sort measuring performance efficiency of hotel seri malaysia using data envelopment analysis models / norhanum nadirah halim and nurin jaslina mohd
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/72450/1/72450.pdf
https://ir.uitm.edu.my/id/eprint/72450/
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score 13.211869