Social media travel influencers’ attributes and tourists’ travel intention: the role of source credibility / Mohammad Faisal and Devendra Kumar Dhusia
Social media influencer marketing is redefining the marketing strategies and has become a powerful tool therein. Social media travel influencers are common people who have social media channels or pages through which they shape their followers’ perceptions. This research study attempts to analyse th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72372/1/72372.pdf https://ir.uitm.edu.my/id/eprint/72372/ https://www.jthca.org/ |
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