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A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan

This research is aimed to determine factors that influence customer perception towards CTCC service and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (p...

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Bibliographic Details
Main Author: Mazlan, Azlan Al-Hafiz
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Online Access:http://ir.uitm.edu.my/id/eprint/7219/1/PPb_AZLAN%20AL-HAFIZ%20MAZLAN%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/7219/
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spelling my.uitm.ir.72192017-04-19T04:01:48Z http://ir.uitm.edu.my/id/eprint/7219/ A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan Mazlan, Azlan Al-Hafiz This research is aimed to determine factors that influence customer perception towards CTCC service and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pricing, service quality, advertising and sales promotion). There are 140 respondents among customers at CTCC Kuala Kangsar involved in this research. Information will be gathered using stratified data sampling method. Tool that will be used to analyze data is by using the Statistical Package of Social Science (SPSS). At the end of this project paper, the researcher can concluded that there is a positive relationship between dependent variable with pricing and service quality, while other two independent variables, advertising and sales promotion have no positive relationship. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/7219/1/PPb_AZLAN%20AL-HAFIZ%20MAZLAN%20BM%2005_5.pdf Mazlan, Azlan Al-Hafiz (2005) A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research is aimed to determine factors that influence customer perception towards CTCC service and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pricing, service quality, advertising and sales promotion). There are 140 respondents among customers at CTCC Kuala Kangsar involved in this research. Information will be gathered using stratified data sampling method. Tool that will be used to analyze data is by using the Statistical Package of Social Science (SPSS). At the end of this project paper, the researcher can concluded that there is a positive relationship between dependent variable with pricing and service quality, while other two independent variables, advertising and sales promotion have no positive relationship.
format Student Project
author Mazlan, Azlan Al-Hafiz
spellingShingle Mazlan, Azlan Al-Hafiz
A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan
author_facet Mazlan, Azlan Al-Hafiz
author_sort Mazlan, Azlan Al-Hafiz
title A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan
title_short A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan
title_full A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan
title_fullStr A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan
title_full_unstemmed A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan
title_sort study on factors that influence customer perception at charisma technology cyber cafe, kuala kangsar, perak / azlan al-hafiz mazlan
publisher Faculty of Business and Management
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/7219/1/PPb_AZLAN%20AL-HAFIZ%20MAZLAN%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/7219/
_version_ 1685648236033867776
score 13.211869

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