Display in Kuala Lumpur / Julie Zainal Abidin West
The objective of this disertation is to have an overview on the evolution of displays in Kuala Lumpur city. Surveys and research were carried out to look at previous, present and future trend on display. The main focus during these surveys were to evaluate the impact of displays towards the public a...
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| Format: | Thesis |
| Language: | English |
| Published: |
1988
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72098/2/72098.PDF https://ir.uitm.edu.my/id/eprint/72098/ |
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| Summary: | The objective of this disertation is to have an overview on the evolution of displays in Kuala Lumpur city. Surveys and research were carried out to look at previous, present and future trend on display. The main focus during these surveys were to evaluate the impact of displays towards the public awareness with regards to their purchasing attitude. |
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