Staff View: The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman

The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman

This study analyzes the entrepreneurial environment in Kota Belud, one of small districts in Sabah. Researcher selects the title ""THE EFFECTIVENESS PROMOTIONAL STRATEGIES FOR BUMIPUTERA WOMEN ENTREPRENEURS KOTA BELUD" because the district has the potential to produce more women entre...

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Main Author:	Abd Rahman, Afizah
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Economics Macroeconomics Entrepreneurship. Risk and uncertainty Malaysia Consumers. Consumer demand. Consumption Environmental policy and economic development. Sustainable development. Environmental management Information technology. Information economy. Knowledge economy. Digital divide
Online Access:	https://ir.uitm.edu.my/id/eprint/72010/1/72010.pdf https://ir.uitm.edu.my/id/eprint/72010/
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id	my.uitm.ir.72010
record_format	eprints
spelling	my.uitm.ir.720102023-01-03T00:43:20Z https://ir.uitm.edu.my/id/eprint/72010/ The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman Abd Rahman, Afizah Economics Macroeconomics Entrepreneurship. Risk and uncertainty Malaysia Consumers. Consumer demand. Consumption Environmental policy and economic development. Sustainable development. Environmental management Information technology. Information economy. Knowledge economy. Digital divide Malaysia This study analyzes the entrepreneurial environment in Kota Belud, one of small districts in Sabah. Researcher selects the title ""THE EFFECTIVENESS PROMOTIONAL STRATEGIES FOR BUMIPUTERA WOMEN ENTREPRENEURS KOTA BELUD" because the district has the potential to produce more women entrepreneurs. Nonetheless, due to lack of promotional strategies and awareness, these women bumiputera entrepreneurs have no opportunity to grow as their businesses are mainly operated in Kota Belud. The study revealed that the entrepreneurs are willing to expand their businesses if there are opportunities to do so, that is, by diversifying their products or services. The study also discovered that the promotional strategies are the missing link as some of the women bumiputera entrepreneurs are not using them to promote their businesses. However, they are now willing to use them as they are aware the importance and benefits of these tools. It is hoped that the government, its agencies, the NGOs and women associations as well as the banks/financial institutions will come and help promoting these entrepreneurs to greater heights. Without their assistances, it is doubtful that the women entrepreneurs can grow or expand their businesses. Last but least, the entrepreneurs should also equip themselves and be prepared to be exposed to outside world. They must be prepared to take bigger risk if they intend to improve their businesses. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72010/1/72010.pdf The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman. (2010) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Economics Macroeconomics Entrepreneurship. Risk and uncertainty Malaysia Consumers. Consumer demand. Consumption Environmental policy and economic development. Sustainable development. Environmental management Information technology. Information economy. Knowledge economy. Digital divide Malaysia
spellingShingle	Economics Macroeconomics Entrepreneurship. Risk and uncertainty Malaysia Consumers. Consumer demand. Consumption Environmental policy and economic development. Sustainable development. Environmental management Information technology. Information economy. Knowledge economy. Digital divide Malaysia Abd Rahman, Afizah The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman
description	This study analyzes the entrepreneurial environment in Kota Belud, one of small districts in Sabah. Researcher selects the title ""THE EFFECTIVENESS PROMOTIONAL STRATEGIES FOR BUMIPUTERA WOMEN ENTREPRENEURS KOTA BELUD" because the district has the potential to produce more women entrepreneurs. Nonetheless, due to lack of promotional strategies and awareness, these women bumiputera entrepreneurs have no opportunity to grow as their businesses are mainly operated in Kota Belud. The study revealed that the entrepreneurs are willing to expand their businesses if there are opportunities to do so, that is, by diversifying their products or services. The study also discovered that the promotional strategies are the missing link as some of the women bumiputera entrepreneurs are not using them to promote their businesses. However, they are now willing to use them as they are aware the importance and benefits of these tools. It is hoped that the government, its agencies, the NGOs and women associations as well as the banks/financial institutions will come and help promoting these entrepreneurs to greater heights. Without their assistances, it is doubtful that the women entrepreneurs can grow or expand their businesses. Last but least, the entrepreneurs should also equip themselves and be prepared to be exposed to outside world. They must be prepared to take bigger risk if they intend to improve their businesses.
format	Student Project
author	Abd Rahman, Afizah
author_facet	Abd Rahman, Afizah
author_sort	Abd Rahman, Afizah
title	The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman
title_short	The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman
title_full	The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman
title_fullStr	The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman
title_full_unstemmed	The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman
title_sort	effectiveness of promotional strategies for bumiputera women entrepreneurs in kota belud / afizah abd rahman
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/72010/1/72010.pdf https://ir.uitm.edu.my/id/eprint/72010/
_version_	1753974589798481920
score	13.211869

The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman

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