Effects of word-of-mouth communication on purchasing decisions in restaurants : a path analytical study / Nur Fadilla Halim
This study examined a word-of-mouth communication structure in the restaurant where main variables of the word-of-mouth process on purchasing decisions were recognized and their connections were investigated in a restaurant setting. Therefore, a restaurant word-of-mouth model was suggested. Objectiv...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/71969/1/71969.pdf https://ir.uitm.edu.my/id/eprint/71969/ |
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