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Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim

Mobile phone is a device that use to connect people through calling and messaging but with today's advance technology, mobile phone has equipped with the Internet connection that can give advantage in the creation of mobile financial services. Basically, mobile financial banking is a device whi...

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Main Author: Ab Karim, Siti Zuraikah
Format: Student Project
Language:English
Published: 2014
Subjects:
Home banking services
HJ Public Finance
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/71953/1/71953.pdf
https://ir.uitm.edu.my/id/eprint/71953/
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id my.uitm.ir.71953
record_format eprints
spelling my.uitm.ir.719532023-03-01T07:11:25Z https://ir.uitm.edu.my/id/eprint/71953/ Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim Ab Karim, Siti Zuraikah Home banking services HJ Public Finance T Technology (General) Mobile phone is a device that use to connect people through calling and messaging but with today's advance technology, mobile phone has equipped with the Internet connection that can give advantage in the creation of mobile financial services. Basically, mobile financial banking is a device which can be used in making financial transaction through a mobile phone especially smartphone. This study is to identify resistance and motivational factors that influence the intention in using mobile financial services. Using questionnaire that was construct by adapting from previous study, a survey was conduct with 156 respondents randomly in the area of Kota Kinabalu, Sabah. Result from the study shows that image barrier are the significant factor which make people resist to use mobile financial services whereas relative advantage, trialability, facilitating condition, and perceive enjoyment are the significant factors that motivates people in using mobile financial services. The findings in this study will give adequate information to marketers, mobile manufacturers, financial institutions, as well as researcher in enhancing the used of mobile financial services in today lifestyle. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71953/1/71953.pdf Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Home banking services
HJ Public Finance
T Technology (General)
spellingShingle Home banking services
HJ Public Finance
T Technology (General)
Ab Karim, Siti Zuraikah
Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim
description Mobile phone is a device that use to connect people through calling and messaging but with today's advance technology, mobile phone has equipped with the Internet connection that can give advantage in the creation of mobile financial services. Basically, mobile financial banking is a device which can be used in making financial transaction through a mobile phone especially smartphone. This study is to identify resistance and motivational factors that influence the intention in using mobile financial services. Using questionnaire that was construct by adapting from previous study, a survey was conduct with 156 respondents randomly in the area of Kota Kinabalu, Sabah. Result from the study shows that image barrier are the significant factor which make people resist to use mobile financial services whereas relative advantage, trialability, facilitating condition, and perceive enjoyment are the significant factors that motivates people in using mobile financial services. The findings in this study will give adequate information to marketers, mobile manufacturers, financial institutions, as well as researcher in enhancing the used of mobile financial services in today lifestyle.
format Student Project
author Ab Karim, Siti Zuraikah
author_facet Ab Karim, Siti Zuraikah
author_sort Ab Karim, Siti Zuraikah
title Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim
title_short Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim
title_full Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim
title_fullStr Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim
title_full_unstemmed Resistance and motivation factors in using mobile financial service for public / Siti Zuraikah Ab Karim
title_sort resistance and motivation factors in using mobile financial service for public / siti zuraikah ab karim
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/71953/1/71953.pdf
https://ir.uitm.edu.my/id/eprint/71953/
_version_ 1759692725101264896
score 13.211869

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