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Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria

This study was conducted to get a better insight on how factors such as halal knowledge, the uses of halal labeling, and attitude & perception towards halal foods can affect consumer confidence level towards halal food products. By identifying the factors, the researcher also could identify whic...

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Bibliographic Details
Main Author: Zakaria, Munir Aiman
Format: Student Project
Language:English
Published: 2014
Subjects:
Halal food
Food industry and trade. Halal food industry. Certification
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/71951/1/71951.pdf
https://ir.uitm.edu.my/id/eprint/71951/
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id my.uitm.ir.71951
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spelling my.uitm.ir.719512023-03-13T00:16:17Z https://ir.uitm.edu.my/id/eprint/71951/ Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria Zakaria, Munir Aiman Halal food Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study was conducted to get a better insight on how factors such as halal knowledge, the uses of halal labeling, and attitude & perception towards halal foods can affect consumer confidence level towards halal food products. By identifying the factors, the researcher also could identify which factor has the most influence to the confidence level. In addition, this study is a descriptive and exploratory research which the respondents for this study were the people in UiTM Sabah. A total 185 respondents were interviewed by using simple random sampling that have advantages in terms of time, money, and have the least bias. In this study, the researcher used questionnaires to gather all data necessary and the findings were analyzed using SPSS Statistics Data Editor. Finally, the discussion derived from the findings suggested several recommendations and suggestions for future research. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71951/1/71951.pdf Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Halal food
Food industry and trade. Halal food industry. Certification
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Halal food
Food industry and trade. Halal food industry. Certification
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Zakaria, Munir Aiman
Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria
description This study was conducted to get a better insight on how factors such as halal knowledge, the uses of halal labeling, and attitude & perception towards halal foods can affect consumer confidence level towards halal food products. By identifying the factors, the researcher also could identify which factor has the most influence to the confidence level. In addition, this study is a descriptive and exploratory research which the respondents for this study were the people in UiTM Sabah. A total 185 respondents were interviewed by using simple random sampling that have advantages in terms of time, money, and have the least bias. In this study, the researcher used questionnaires to gather all data necessary and the findings were analyzed using SPSS Statistics Data Editor. Finally, the discussion derived from the findings suggested several recommendations and suggestions for future research.
format Student Project
author Zakaria, Munir Aiman
author_facet Zakaria, Munir Aiman
author_sort Zakaria, Munir Aiman
title Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria
title_short Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria
title_full Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria
title_fullStr Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria
title_full_unstemmed Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria
title_sort consumer's confidence level toward halal food products : a study in university teknologi mara, sabah / munir aiman zakaria
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/71951/1/71951.pdf
https://ir.uitm.edu.my/id/eprint/71951/
_version_ 1761622318859157504
score 13.211869

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