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Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail

The purpose of this research is to analyze the teenagers' antecedent attitude and also to identify the major dominant antecedents of teenagers' attitude toward the mobile advertisement. By using the Theory Reasonable Action (TRA) method, the researcher able to know what the consumers (teen...

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Main Author: Patail, Sheikh Mohammad Azuan
Format: Student Project
Language:English
Published: 2014
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/71925/1/71925.pdf
https://ir.uitm.edu.my/id/eprint/71925/
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id my.uitm.ir.71925
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spelling my.uitm.ir.719252023-03-01T07:09:08Z https://ir.uitm.edu.my/id/eprint/71925/ Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail Patail, Sheikh Mohammad Azuan Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising T Technology (General) The purpose of this research is to analyze the teenagers' antecedent attitude and also to identify the major dominant antecedents of teenagers' attitude toward the mobile advertisement. By using the Theory Reasonable Action (TRA) method, the researcher able to know what the consumers (teenagers) related attitude toward mobile advertisement. Thus there were 200 respondents selected by the researcher to be the sample size of this research. From the finding of the research the researcher founded that there were three level of attitude of teenagers such as Entertainment, Irritation and Perceived Usefulness to gather the data need for the research. The researcher also found out that most of the respondents will agree that perceived usefulness in the mobile ads as their major usage on receiving information and gaining benefit from it. As the significant of the study, both researcher and respondent gaining valuable knowledge on boosting their understanding of consumer behavior on mobile advertisement in the future. Hence the objectives of this research have been achieved. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71925/1/71925.pdf Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising
T Technology (General)
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising
T Technology (General)
Patail, Sheikh Mohammad Azuan
Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail
description The purpose of this research is to analyze the teenagers' antecedent attitude and also to identify the major dominant antecedents of teenagers' attitude toward the mobile advertisement. By using the Theory Reasonable Action (TRA) method, the researcher able to know what the consumers (teenagers) related attitude toward mobile advertisement. Thus there were 200 respondents selected by the researcher to be the sample size of this research. From the finding of the research the researcher founded that there were three level of attitude of teenagers such as Entertainment, Irritation and Perceived Usefulness to gather the data need for the research. The researcher also found out that most of the respondents will agree that perceived usefulness in the mobile ads as their major usage on receiving information and gaining benefit from it. As the significant of the study, both researcher and respondent gaining valuable knowledge on boosting their understanding of consumer behavior on mobile advertisement in the future. Hence the objectives of this research have been achieved.
format Student Project
author Patail, Sheikh Mohammad Azuan
author_facet Patail, Sheikh Mohammad Azuan
author_sort Patail, Sheikh Mohammad Azuan
title Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail
title_short Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail
title_full Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail
title_fullStr Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail
title_full_unstemmed Teenagers attitude towards mobile advertisement within secondary school in Lahad Datu district : the case of Sek. Men. Keb. Agaseh Lahad Datu / Sheikh Mohammad Azuan Patail
title_sort teenagers attitude towards mobile advertisement within secondary school in lahad datu district : the case of sek. men. keb. agaseh lahad datu / sheikh mohammad azuan patail
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/71925/1/71925.pdf
https://ir.uitm.edu.my/id/eprint/71925/
_version_ 1759692724427030528
score 13.211869

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