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A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri

The purpose of conducting this research is to fully the syllabus MKT 662 in order for the University to award the bachelor degree. The investigation promotion strategy of UMS Link is the main purpose on this research, where the researcher was identifies the main element that is important to achieve...

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Main Author: Masri, Siti Syazwini
Format: Student Project
Language:English
Published: 2013
Subjects:
Branding (Marketing)
Telemarketing. Internet marketing
Market segmentation. Target marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Online Access:https://ir.uitm.edu.my/id/eprint/71899/1/71899.pdf
https://ir.uitm.edu.my/id/eprint/71899/
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id my.uitm.ir.71899
record_format eprints
spelling my.uitm.ir.718992022-12-27T06:35:08Z https://ir.uitm.edu.my/id/eprint/71899/ A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri Masri, Siti Syazwini Branding (Marketing) Telemarketing. Internet marketing Market segmentation. Target marketing Product management Market surveys. Including brand choice. Brand loyalty The purpose of conducting this research is to fully the syllabus MKT 662 in order for the University to award the bachelor degree. The investigation promotion strategy of UMS Link is the main purpose on this research, where the researcher was identifies the main element that is important to achieve goal of the company. According to the investigation, the objective is to investigate the program or training that has high response among student and public, to identify method of promotion strategy more suitable and effective for UMS Link and to suggest better quality presentation, services and promotion strategy these give a positive impact to UMS Link customer. At the end of the research, the researcher may conclude that, the program training that offered by UCPD is the demand in the market nowadays, Program Diploma Corporate Executive is the highest interested by respondents. Moreover, promotion strategy through advertising is newspaper more effective , does not mean media strategy promotion is neglected, it need to be improving in order respondent know about the promotion conduct by the company. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71899/1/71899.pdf A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Telemarketing. Internet marketing
Market segmentation. Target marketing
Product management
Market surveys. Including brand choice. Brand loyalty
spellingShingle Branding (Marketing)
Telemarketing. Internet marketing
Market segmentation. Target marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Masri, Siti Syazwini
A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri
description The purpose of conducting this research is to fully the syllabus MKT 662 in order for the University to award the bachelor degree. The investigation promotion strategy of UMS Link is the main purpose on this research, where the researcher was identifies the main element that is important to achieve goal of the company. According to the investigation, the objective is to investigate the program or training that has high response among student and public, to identify method of promotion strategy more suitable and effective for UMS Link and to suggest better quality presentation, services and promotion strategy these give a positive impact to UMS Link customer. At the end of the research, the researcher may conclude that, the program training that offered by UCPD is the demand in the market nowadays, Program Diploma Corporate Executive is the highest interested by respondents. Moreover, promotion strategy through advertising is newspaper more effective , does not mean media strategy promotion is neglected, it need to be improving in order respondent know about the promotion conduct by the company.
format Student Project
author Masri, Siti Syazwini
author_facet Masri, Siti Syazwini
author_sort Masri, Siti Syazwini
title A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri
title_short A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri
title_full A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri
title_fullStr A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri
title_full_unstemmed A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri
title_sort study on the effectiveness ums link holdings promotion strategies in kota kinabalu / siti syazwini masri
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/71899/1/71899.pdf
https://ir.uitm.edu.my/id/eprint/71899/
_version_ 1753791916949897216
score 13.211869

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