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Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman

Customers are faced with an increasing choice of products and services and are becoming more demanding as they see banks competing to offer a higher level of service. Hence, it is very important for every financial institution and bank, to be geared up for a more competitive and challenging environm...

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Main Author: Zaman, K H Razali
Format: Student Project
Language:English
Published: 2011
Subjects:
General works. Financial institutions
Personal finance. Financial literacy
Credit. Debt. Loans
Finance, Islamic
Online Access:https://ir.uitm.edu.my/id/eprint/71893/1/71893.pdf
https://ir.uitm.edu.my/id/eprint/71893/
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spelling my.uitm.ir.718932022-12-27T01:43:36Z https://ir.uitm.edu.my/id/eprint/71893/ Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman Zaman, K H Razali General works. Financial institutions Personal finance. Financial literacy Credit. Debt. Loans Finance, Islamic Customers are faced with an increasing choice of products and services and are becoming more demanding as they see banks competing to offer a higher level of service. Hence, it is very important for every financial institution and bank, to be geared up for a more competitive and challenging environment. This study is specially conducted to focus on Bank Kerjasama Malaysia Berhad (BKRM) Personal Financing since this is the most popular product of BKRM. It is felt that, intense competition it faces from other Islamic financial institution as well as the conventional ones makes it necessary to revise its infrastructure and marketing strategies so as to provide itself a leading edge over its competitors and expand its customer base with the opening of new opportunities and the expanding population. A total of 200 respondents who are also the customers of BKRM personal financing served as a sample of the study. This study assessed the key factors influencing this major contributor to the profit of the bank. Findings reveal that consumer choosing habit; features of product, marketing activities, facilities and services offered by BKRM seem to be the most important factors that contribute to sustainability of Bank Kerjasama Rakyat Malaysia. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71893/1/71893.pdf Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman. (2011) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic General works. Financial institutions
Personal finance. Financial literacy
Credit. Debt. Loans
Finance, Islamic
spellingShingle General works. Financial institutions
Personal finance. Financial literacy
Credit. Debt. Loans
Finance, Islamic
Zaman, K H Razali
Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman
description Customers are faced with an increasing choice of products and services and are becoming more demanding as they see banks competing to offer a higher level of service. Hence, it is very important for every financial institution and bank, to be geared up for a more competitive and challenging environment. This study is specially conducted to focus on Bank Kerjasama Malaysia Berhad (BKRM) Personal Financing since this is the most popular product of BKRM. It is felt that, intense competition it faces from other Islamic financial institution as well as the conventional ones makes it necessary to revise its infrastructure and marketing strategies so as to provide itself a leading edge over its competitors and expand its customer base with the opening of new opportunities and the expanding population. A total of 200 respondents who are also the customers of BKRM personal financing served as a sample of the study. This study assessed the key factors influencing this major contributor to the profit of the bank. Findings reveal that consumer choosing habit; features of product, marketing activities, facilities and services offered by BKRM seem to be the most important factors that contribute to sustainability of Bank Kerjasama Rakyat Malaysia.
format Student Project
author Zaman, K H Razali
author_facet Zaman, K H Razali
author_sort Zaman, K H Razali
title Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman
title_short Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman
title_full Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman
title_fullStr Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman
title_full_unstemmed Determinant factors of sustainability for Bank Rakyat personal financing among government servants / K H Razali Zaman
title_sort determinant factors of sustainability for bank rakyat personal financing among government servants / k h razali zaman
publishDate 2011
url https://ir.uitm.edu.my/id/eprint/71893/1/71893.pdf
https://ir.uitm.edu.my/id/eprint/71893/
_version_ 1753791916811485184
score 13.211869

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