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User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro

As a country with its development supported strongly by the information and communication technology, the Government has established numerous community internet centre called 1 Malaysia Internet Centre (1MIC) which serves to increase the penetration and usage rate of Internet among the rural communi...

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Main Author: Admodisastro, Dian Anggraini
Format: Student Project
Language:English
Published: 2013
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Information technology. Information systems
Online Access:https://ir.uitm.edu.my/id/eprint/71886/1/71886.pdf
https://ir.uitm.edu.my/id/eprint/71886/
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spelling my.uitm.ir.718862022-12-27T01:54:23Z https://ir.uitm.edu.my/id/eprint/71886/ User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro Admodisastro, Dian Anggraini Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Information technology. Information systems As a country with its development supported strongly by the information and communication technology, the Government has established numerous community internet centre called 1 Malaysia Internet Centre (1MIC) which serves to increase the penetration and usage rate of Internet among the rural community. Therefore this study is focused on the 1MIC in Sook, Keningau, Sabah as a means of determining the level of user satisfaction of 1MIC services in this district. The research is descriptive and quantitative in nature using survey method whereby random sampling was used to select 245 respondents from a population size of 691. The study used a self-constructed questionnaire which includes a Scale for Perceived Usefulness adapted from Venkatesh & Davis (2000), Morris, Venkatesh & Ackerman (2005) and Cowen (2009) and Perceived Service Quality adapted from the SERVQUAL Scale (Parasuraman et al., 1985, 1988; Chingang & Lukong, 2010). Findings of the study showed that there is a high level of perceived usefulness, perceived service quality and all of its five dimensions (reliability, assurance, tangibles, empathy and responsiveness), and user satisfaction. The study also found a significant, positive but weak relationship between perceived usefulness and user satisfaction while the relationship between perceived service quality and user satisfaction was significant, positive and moderate. Findings of this study showed that 1MIC in Sook Keningau is well-accepted and providing high quality services with usefulness that meet the expectations of users. It is recommended in future studies to include other lMICs in rural Sabah to give a clearer and broader insight about the services provided in these facilities. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71886/1/71886.pdf User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro. (2013) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Information technology. Information systems
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Information technology. Information systems
Admodisastro, Dian Anggraini
User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro
description As a country with its development supported strongly by the information and communication technology, the Government has established numerous community internet centre called 1 Malaysia Internet Centre (1MIC) which serves to increase the penetration and usage rate of Internet among the rural community. Therefore this study is focused on the 1MIC in Sook, Keningau, Sabah as a means of determining the level of user satisfaction of 1MIC services in this district. The research is descriptive and quantitative in nature using survey method whereby random sampling was used to select 245 respondents from a population size of 691. The study used a self-constructed questionnaire which includes a Scale for Perceived Usefulness adapted from Venkatesh & Davis (2000), Morris, Venkatesh & Ackerman (2005) and Cowen (2009) and Perceived Service Quality adapted from the SERVQUAL Scale (Parasuraman et al., 1985, 1988; Chingang & Lukong, 2010). Findings of the study showed that there is a high level of perceived usefulness, perceived service quality and all of its five dimensions (reliability, assurance, tangibles, empathy and responsiveness), and user satisfaction. The study also found a significant, positive but weak relationship between perceived usefulness and user satisfaction while the relationship between perceived service quality and user satisfaction was significant, positive and moderate. Findings of this study showed that 1MIC in Sook Keningau is well-accepted and providing high quality services with usefulness that meet the expectations of users. It is recommended in future studies to include other lMICs in rural Sabah to give a clearer and broader insight about the services provided in these facilities.
format Student Project
author Admodisastro, Dian Anggraini
author_facet Admodisastro, Dian Anggraini
author_sort Admodisastro, Dian Anggraini
title User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro
title_short User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro
title_full User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro
title_fullStr User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro
title_full_unstemmed User satisfaction on 1Malaysia Internet Centre (1MIC) in Sook, Keningau, Sabah / Dian Anggraini Admodisastro
title_sort user satisfaction on 1malaysia internet centre (1mic) in sook, keningau, sabah / dian anggraini admodisastro
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/71886/1/71886.pdf
https://ir.uitm.edu.my/id/eprint/71886/
_version_ 1753791916102647808
score 13.211869

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