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Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan

Social media has changed the way travellers see and experience their trips. It creates opportunities for travellers to search for useful travel information, choose destinations and also shares their travel experiences. The aim of this study is to investigate the influence of positive and negative ex...

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Main Authors: Mohamad, Noraihan, Tan, Vivien, Tan, Pei Pei
Format: Article
Language:English
Published: Research Management Institute (RMI) 2022
Online Access:https://ir.uitm.edu.my/id/eprint/71862/1/71862.pdf
https://ir.uitm.edu.my/id/eprint/71862/
https://smrj.uitm.edu.my
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spelling my.uitm.ir.718622022-12-19T08:24:24Z https://ir.uitm.edu.my/id/eprint/71862/ Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan Mohamad, Noraihan Tan, Vivien Tan, Pei Pei Social media has changed the way travellers see and experience their trips. It creates opportunities for travellers to search for useful travel information, choose destinations and also shares their travel experiences. The aim of this study is to investigate the influence of positive and negative experiences shared on social media as well as subjective norms towards tourists’ decisions on destination choice by adapting the Theory of Planned Behaviour (TPB). Based on a cross-sectional design, self-administered questionnaires were distributed to local tourists in Klang Valley, Malaysia. A total of 340 respondents were accessed based on the convenience sampling technique. The Multiple Linear Regression technique analysis was employed to test the research hypotheses. The results revealed positive experiences shared on social media and subjective norms perform as important predictors to explain tourists’ behavioural intention to visit a certain destination. In conclusion, this study provides valuable information to destination management organisations in terms of social media management in the development of strategic plans to increase tourists’ behavioural intention. Research Management Institute (RMI) 2022-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/71862/1/71862.pdf Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan. (2022) Social and Management Research Journal (SMRJ), 19 (2): 2. pp. 21-52. ISSN 1675-7017 https://smrj.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Social media has changed the way travellers see and experience their trips. It creates opportunities for travellers to search for useful travel information, choose destinations and also shares their travel experiences. The aim of this study is to investigate the influence of positive and negative experiences shared on social media as well as subjective norms towards tourists’ decisions on destination choice by adapting the Theory of Planned Behaviour (TPB). Based on a cross-sectional design, self-administered questionnaires were distributed to local tourists in Klang Valley, Malaysia. A total of 340 respondents were accessed based on the convenience sampling technique. The Multiple Linear Regression technique analysis was employed to test the research hypotheses. The results revealed positive experiences shared on social media and subjective norms perform as important predictors to explain tourists’ behavioural intention to visit a certain destination. In conclusion, this study provides valuable information to destination management organisations in terms of social media management in the development of strategic plans to increase tourists’ behavioural intention.
format Article
author Mohamad, Noraihan
Tan, Vivien
Tan, Pei Pei
spellingShingle Mohamad, Noraihan
Tan, Vivien
Tan, Pei Pei
Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan
author_facet Mohamad, Noraihan
Tan, Vivien
Tan, Pei Pei
author_sort Mohamad, Noraihan
title Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan
title_short Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan
title_full Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan
title_fullStr Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan
title_full_unstemmed Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan
title_sort travel experience on social media: the impact towards tourist destination choice / noraihan mohamad, vivien tan and pei pei tan
publisher Research Management Institute (RMI)
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/71862/1/71862.pdf
https://ir.uitm.edu.my/id/eprint/71862/
https://smrj.uitm.edu.my
_version_ 1753791914169073664
score 13.211869

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