Bakeology / Lukman Hakim Muhamad Lop and Syamira Adha Noor Hadi
Bakeology is a local business that provides delicious desserts such as cinnamon rolls and burnt cheesecake for their customers. Besides desserts, Bakeology also provides a savory choice of food for the customers which is carbonara quiche. Our cinnamon rolls come in six types of flavors which are Lot...
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| Main Authors: | , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/71796/1/71796.pdf https://ir.uitm.edu.my/id/eprint/71796/ |
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| Summary: | Bakeology is a local business that provides delicious desserts such as cinnamon rolls and burnt cheesecake for their customers. Besides desserts, Bakeology also provides a savory choice of food for the customers which is carbonara quiche. Our cinnamon rolls come in six types of flavors which are Lotus Biscoff, Classic, Salted Caramel, Oreo, Chocolate, and Banana Walnut. Our products are made with premium, special and high-quality ingredients which result in a rich and exclusive taste. This will attract the customers to purchase our products due to even though our ingredients are premium, the prices are reasonable for our customers. I really hope that our customers will satisfy with our products. The name Bakeology is established because of our specialist or ideology in making desserts and cakes. We attract customers by using social media such as Facebook and WhatsApp to ease the deal, especially during the Covid-19 era. We accept cash for our payment methods. Besides, we also use online payment (FPX) and debit cards in order to avoid any dangerous contacts and it’s more convenient.
Bakeology is located in Selangor at no13-G Jalan Metro Avenue 1, Metro Avenue 43000 Kajang, Selangor, Malaysia. We tried to open it there due there are not many bakers who sell cinnamon rolls due to the complicated process of making them. Besides, the place we decide to open our business is a strategic place because it is near to the residential area. The business also provides delivery all across peninsular Malaysia. The delivery process only took 1-3 days by using the ninja van courier. Thus, our target market comes from both genders’ males and females who are in love with desserts from the ages of 7- 60 years. As a result, we were able to provide our products to our customers around peninsular besides can establish our own market niche in large production.
Furthermore, Bakeology’s main products are the cinnamon rolls and the bestselling toppings are the Lotus Biscoff and Oreo Chocolate. We provided them with a variety of toppings so they can choose any flavors they want. We also included the mix options where they can choose their toppings for a minimum of 2 and a maximum of 6 toppings. By that, they will get satisfied with their choices.
Lastly, the business uses hard sell and soft sell as their strategies in marketing. This way may attract the customers and give them more knowledge about our products. Eventually, the sales of our products might increase since they are all attracted to our posts. |
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