Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]

One of the biggest draws for people watching a game at any sporting facility or stadium is the scenery. The quality of the sport scape will influence the enjoyment of viewers attending the match; this study focuses on the sport scape factors influenced by KEDAH FA and JDT FC fans’ attendance. The pu...

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Main Authors: Mohd Aznan, Ellail Ain, Awang, Nor Shamira Awang, Abu Bakar, Al Hafiz, Md Yusof, Mohd Khairulanwar, Mohd Rosli, Norfaezah, Mohd Yazid, Siti Amalina
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perlis 2022
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Online Access:https://ir.uitm.edu.my/id/eprint/70802/1/70802.pdf
https://ir.uitm.edu.my/id/eprint/70802/
https://myjms.mohe.gov.my/index.php/intelek
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spelling my.uitm.ir.708022023-01-18T07:54:08Z https://ir.uitm.edu.my/id/eprint/70802/ Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.] Mohd Aznan, Ellail Ain Awang, Nor Shamira Awang Abu Bakar, Al Hafiz Md Yusof, Mohd Khairulanwar Mohd Rosli, Norfaezah Mohd Yazid, Siti Amalina Sports Relation to psychology. Sports psychology Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling One of the biggest draws for people watching a game at any sporting facility or stadium is the scenery. The quality of the sport scape will influence the enjoyment of viewers attending the match; this study focuses on the sport scape factors influenced by KEDAH FA and JDT FC fans’ attendance. The purpose of this study is to identify the differences in sport scape characteristics that influenced attendance between Kedah FA and Johor Darul Takzim fans (JDT FC). A total of 380 questionnaires were handed out to Kedah FA and JDT FC supporters. The instrument’s questionnaire for this study was based on the sport scape variables and attendance motivation. The results demonstrate a significant difference in attendance motivated by sport scape variables between Kedah FA and Johor Darul Takzim (JDT FC) fans (p<0.05), with JDT FC fans having a higher mean of 3.10 compared to Kedah FA fans who had a mean of 2.68. According to the survey, JDT FC fans are more motivated to attend the match due to the high quality of the sporting environment. This study agrees that sport scape features will drive spectators to visit the stadium or sports facility; nevertheless, future research could focus on other variables such as satisfaction. Universiti Teknologi MARA, Perlis 2022 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/70802/1/70802.pdf Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]. (2022) Jurnal Intelek, 17 (1): 19. pp. 206-210. ISSN 2231-7716 https://myjms.mohe.gov.my/index.php/intelek 10.24191/ji.v17i1.16039 10.24191/ji.v17i1.16039 10.24191/ji.v17i1.16039
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Sports
Relation to psychology. Sports psychology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Sports
Relation to psychology. Sports psychology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Mohd Aznan, Ellail Ain
Awang, Nor Shamira Awang
Abu Bakar, Al Hafiz
Md Yusof, Mohd Khairulanwar
Mohd Rosli, Norfaezah
Mohd Yazid, Siti Amalina
Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]
description One of the biggest draws for people watching a game at any sporting facility or stadium is the scenery. The quality of the sport scape will influence the enjoyment of viewers attending the match; this study focuses on the sport scape factors influenced by KEDAH FA and JDT FC fans’ attendance. The purpose of this study is to identify the differences in sport scape characteristics that influenced attendance between Kedah FA and Johor Darul Takzim fans (JDT FC). A total of 380 questionnaires were handed out to Kedah FA and JDT FC supporters. The instrument’s questionnaire for this study was based on the sport scape variables and attendance motivation. The results demonstrate a significant difference in attendance motivated by sport scape variables between Kedah FA and Johor Darul Takzim (JDT FC) fans (p<0.05), with JDT FC fans having a higher mean of 3.10 compared to Kedah FA fans who had a mean of 2.68. According to the survey, JDT FC fans are more motivated to attend the match due to the high quality of the sporting environment. This study agrees that sport scape features will drive spectators to visit the stadium or sports facility; nevertheless, future research could focus on other variables such as satisfaction.
format Article
author Mohd Aznan, Ellail Ain
Awang, Nor Shamira Awang
Abu Bakar, Al Hafiz
Md Yusof, Mohd Khairulanwar
Mohd Rosli, Norfaezah
Mohd Yazid, Siti Amalina
author_facet Mohd Aznan, Ellail Ain
Awang, Nor Shamira Awang
Abu Bakar, Al Hafiz
Md Yusof, Mohd Khairulanwar
Mohd Rosli, Norfaezah
Mohd Yazid, Siti Amalina
author_sort Mohd Aznan, Ellail Ain
title Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]
title_short Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]
title_full Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]
title_fullStr Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]
title_full_unstemmed Factors influencing spectator attendance in sports: a comparison between Kedah FA and Johor Darul Takzim fans (JDT FC) / Ellail Ain Mohd Aznan ... [et al.]
title_sort factors influencing spectator attendance in sports: a comparison between kedah fa and johor darul takzim fans (jdt fc) / ellail ain mohd aznan ... [et al.]
publisher Universiti Teknologi MARA, Perlis
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/70802/1/70802.pdf
https://ir.uitm.edu.my/id/eprint/70802/
https://myjms.mohe.gov.my/index.php/intelek
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score 13.236483