A study on the customer's acceptance towards Islamic banking products among non-muslim in Mersing, Johor / Nurul Aini Madun

Islamic banking is gaining ground with non-Muslims worldwide due to its strict lending principles. cording to Singapore's third-largest lender OCBC, reflecting industry efforts to transcend religious beliefs to gain market share. Previously, Islamic banking products just a small market catering...

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Bibliographic Details
Main Author: Madun, Nurul Aini
Format: Student Project
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/70608/3/70608.pdf
https://ir.uitm.edu.my/id/eprint/70608/
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