Religiosity influence on the buying behavior of Muslim consumers / Badrul Hisham Kamaruddin and Rohani Mohd
Conventional studies have proven that religion has played some role in the purchase decision. In Islam, however, religion plays a very important role in the purchase decision. There are many theoretical models of Islamic consumption developed by Islamic Economists, but very few are based on empirica...
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Main Authors: | , |
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Format: | Student Project |
Language: | English |
Published: |
2003
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Online Access: | https://ir.uitm.edu.my/id/eprint/70430/1/70430.pdf https://ir.uitm.edu.my/id/eprint/70430/ |
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