Staff View: Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya

Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya

One of the key components of organization sustainability is a customer satisfaction. This study was conducted to examine customer satisfaction towards KR1M, G-Mart and Milimewa Superstore in Inanam town. 150 of questionnaires have been distributed to the selected superstores. The finding shows that...

Full description

Saved in:

Bibliographic Details
Main Authors:	Joseph, Esther Nelly, Hamsya, Harbiah
Format:	Student Project
Language:	English
Published:	2013
Subjects:	Branding (Marketing) Consumer satisfaction Customer services. Customer relations Pricing
Online Access:	https://ir.uitm.edu.my/id/eprint/70094/1/70094.pdf https://ir.uitm.edu.my/id/eprint/70094/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.uitm.ir.70094
record_format	eprints
spelling	my.uitm.ir.700942022-12-16T07:06:36Z https://ir.uitm.edu.my/id/eprint/70094/ Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya Joseph, Esther Nelly Hamsya, Harbiah Branding (Marketing) Consumer satisfaction Customer services. Customer relations Pricing One of the key components of organization sustainability is a customer satisfaction. This study was conducted to examine customer satisfaction towards KR1M, G-Mart and Milimewa Superstore in Inanam town. 150 of questionnaires have been distributed to the selected superstores. The finding shows that there are four catalysts have been identified as the factors that contribute to the customer satisfaction which is location, price, quality of product and counter service. Counter service is the most influential factor that contributes to the customer satisfaction. KR1M have been identified as the most preferred convenience store by the customer based on the factors given. Continuous improvement should be practice in order to increase the customer satisfaction. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/70094/1/70094.pdf Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya. (2013) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Branding (Marketing) Consumer satisfaction Customer services. Customer relations Pricing
spellingShingle	Branding (Marketing) Consumer satisfaction Customer services. Customer relations Pricing Joseph, Esther Nelly Hamsya, Harbiah Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya
description	One of the key components of organization sustainability is a customer satisfaction. This study was conducted to examine customer satisfaction towards KR1M, G-Mart and Milimewa Superstore in Inanam town. 150 of questionnaires have been distributed to the selected superstores. The finding shows that there are four catalysts have been identified as the factors that contribute to the customer satisfaction which is location, price, quality of product and counter service. Counter service is the most influential factor that contributes to the customer satisfaction. KR1M have been identified as the most preferred convenience store by the customer based on the factors given. Continuous improvement should be practice in order to increase the customer satisfaction.
format	Student Project
author	Joseph, Esther Nelly Hamsya, Harbiah
author_facet	Joseph, Esther Nelly Hamsya, Harbiah
author_sort	Joseph, Esther Nelly
title	Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya
title_short	Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya
title_full	Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya
title_fullStr	Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya
title_full_unstemmed	Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya
title_sort	customers satisfaction towards kedai rakyat 1 malaysia (kr1m), g-mart supermarket and the store pacific milimewa in inanam, sabah / esther nelly joseph and harbiah hamsya
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/70094/1/70094.pdf https://ir.uitm.edu.my/id/eprint/70094/
_version_	1753791877161680896
score	13.211869

Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya

Similar Items