A study of consumer awareness about products and services offered by Tabung Haji Johor Bahru / Noraini Abdul Manan
Tabung Haji is known as Islamic Institution that provides Haj for Muslims. The study discusses the consumer awareness about the product and services offered by THJB through brand name, promotion, consumer knowledge and the auxiliary services as independent variables of the case study. Respondents we...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/70013/1/70013.pdf https://ir.uitm.edu.my/id/eprint/70013/ |
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