Staff View: The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]

The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]

The study aims to analyse the relationship between visibility elements using social media that contribute most to business growth among Entrepreneurs Society in Terengganu. A questionnaire consisting of seven sections (A-G) was distributed to collect the needed information: Section A, the respondent...

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Main Authors:	Mat, Khalid Amin, Omar Ali, Siti Rapidah, Mohd Said, Nur Shafini, Abdullah, Nasiha, Husain, Muhammad Hafiz
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Perlis 2021
Subjects:	Mobile commerce Online social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/69398/1/69398.pdf https://ir.uitm.edu.my/id/eprint/69398/ https://myjms.mohe.gov.my/index.php/intelek
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id	my.uitm.ir.69398
record_format	eprints
spelling	my.uitm.ir.693982022-11-16T01:52:43Z https://ir.uitm.edu.my/id/eprint/69398/ The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.] Mat, Khalid Amin Omar Ali, Siti Rapidah Mohd Said, Nur Shafini Abdullah, Nasiha Husain, Muhammad Hafiz Mobile commerce Online social networks The study aims to analyse the relationship between visibility elements using social media that contribute most to business growth among Entrepreneurs Society in Terengganu. A questionnaire consisting of seven sections (A-G) was distributed to collect the needed information: Section A, the respondents’ demographic background; Section B, the construction of business page; section C, the establishment of the community; section D, content information management; section E, analysing customer behaviour is studied; section F, market optimization opportunities; and section G, business growth. The population for this research is 87 entrepreneurs from the Entrepreneurs Society in Terengganu and from that amount 76 respondents had successfully participated. The Statistical Package for the Social Science version 25 is used to examine the result of this study. Research has revealed that the established reliability of the measurement is very strong. Cronbach Alpha is a coefficient correlation that indicates how well all the items of the average in a set of positive correlation to one another. The result of the reliability of analysis for business growth shows that Cronbach Alpha are the right tools to use. The mean of value for all variables is strong. The Pearson correlation for the relationship of business growth with the construction of the business page, the establishment of community, content information management, and analysing customer behaviour is a positive relationship with a significant value of P<0.05. In conclusion, from hypothesis one until hypothesis four, the construction of the business page, the establishment of community, content management information, and analysing customer behaviour have a significant relationship with business growth. Researchers found out that four hypotheses are accepted, and one is rejected which is the measurement of business growth. Lastly, the researchers are hoping that all entrepreneurs and business organizations can gain benefit from this study. Universiti Teknologi MARA, Perlis 2021-08 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/69398/1/69398.pdf The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]. (2021) Jurnal Intelek, 16 (2): 19. pp. 184-193. ISSN 2682-9223 https://myjms.mohe.gov.my/index.php/intelek
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Mobile commerce Online social networks
spellingShingle	Mobile commerce Online social networks Mat, Khalid Amin Omar Ali, Siti Rapidah Mohd Said, Nur Shafini Abdullah, Nasiha Husain, Muhammad Hafiz The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]
description	The study aims to analyse the relationship between visibility elements using social media that contribute most to business growth among Entrepreneurs Society in Terengganu. A questionnaire consisting of seven sections (A-G) was distributed to collect the needed information: Section A, the respondents’ demographic background; Section B, the construction of business page; section C, the establishment of the community; section D, content information management; section E, analysing customer behaviour is studied; section F, market optimization opportunities; and section G, business growth. The population for this research is 87 entrepreneurs from the Entrepreneurs Society in Terengganu and from that amount 76 respondents had successfully participated. The Statistical Package for the Social Science version 25 is used to examine the result of this study. Research has revealed that the established reliability of the measurement is very strong. Cronbach Alpha is a coefficient correlation that indicates how well all the items of the average in a set of positive correlation to one another. The result of the reliability of analysis for business growth shows that Cronbach Alpha are the right tools to use. The mean of value for all variables is strong. The Pearson correlation for the relationship of business growth with the construction of the business page, the establishment of community, content information management, and analysing customer behaviour is a positive relationship with a significant value of P<0.05. In conclusion, from hypothesis one until hypothesis four, the construction of the business page, the establishment of community, content management information, and analysing customer behaviour have a significant relationship with business growth. Researchers found out that four hypotheses are accepted, and one is rejected which is the measurement of business growth. Lastly, the researchers are hoping that all entrepreneurs and business organizations can gain benefit from this study.
format	Article
author	Mat, Khalid Amin Omar Ali, Siti Rapidah Mohd Said, Nur Shafini Abdullah, Nasiha Husain, Muhammad Hafiz
author_facet	Mat, Khalid Amin Omar Ali, Siti Rapidah Mohd Said, Nur Shafini Abdullah, Nasiha Husain, Muhammad Hafiz
author_sort	Mat, Khalid Amin
title	The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]
title_short	The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]
title_full	The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]
title_fullStr	The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]
title_full_unstemmed	The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]
title_sort	usage of social media: visibility elements and business growth among entrepreneurs’ society in terengganu / khalid amin mat ... [et al.]
publisher	Universiti Teknologi MARA, Perlis
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/69398/1/69398.pdf https://ir.uitm.edu.my/id/eprint/69398/ https://myjms.mohe.gov.my/index.php/intelek
_version_	1751539952429039616
score	13.211869

The usage of social media: visibility elements and business growth among entrepreneurs’ society in Terengganu / Khalid Amin Mat ... [et al.]

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