A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]

Social enterprise is popular among researchers because of its contribution and prominence in society. Many entrepreneurs seek to create ventures that not only yield a profit but also add value to society. However, previous studies have found that the level of public awareness of the existence of soc...

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Main Authors: Nik Hassan, Nik Fakrulhazri, Ahmad, Noorazlina, Abu Kassim, Abd Razak, Mohd Sallem, Nur Raihana
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perlis 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/69388/1/69388.pdf
https://ir.uitm.edu.my/id/eprint/69388/
https://myjms.mohe.gov.my/index.php/intelek
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spelling my.uitm.ir.693882022-11-16T02:22:18Z https://ir.uitm.edu.my/id/eprint/69388/ A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.] Nik Hassan, Nik Fakrulhazri Ahmad, Noorazlina Abu Kassim, Abd Razak Mohd Sallem, Nur Raihana Entrepreneurship. Risk and uncertainty Online social networks Social enterprise is popular among researchers because of its contribution and prominence in society. Many entrepreneurs seek to create ventures that not only yield a profit but also add value to society. However, previous studies have found that the level of public awareness of the existence of social enterprises is still low and at an early stage. Thus, they suggest the use of social media as an alternative way to attract attention and create public awareness on social enterprise in Malaysia. This concept paper seeks to explore the stages of public responses to existing social enterprise in Malaysia and discover the role of social media in terms of enhancing social enterprise awareness and promoting social enterprise. There are three stages of public responses used in this concept paper which are ‘aware’, ‘interested’ and ‘engaged’. Essentially, this concept paper attempts to provide the first insight regarding the stage of social enterprise awareness in Malaysia and to recognize the vital elements in social media sites. To enhance public awareness toward social enterprise existing, this concept paper proposes a storytelling canvas as a support tool to spark the effects of the vital elements. Data could be retrieved from social media (Facebook and Twitter). For data analysis and data management, this paper proposes to use Nvivo to develop the framework and flow of data collection. The expected results can add more value to the theories and identify the stage of public responses towards social enterprise business activities and their social mission. Universiti Teknologi MARA, Perlis 2021-08 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/69388/1/69388.pdf A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]. (2021) Jurnal Intelek, 16 (2): 11. pp. 99-106. ISSN 2682-9223 https://myjms.mohe.gov.my/index.php/intelek
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Online social networks
spellingShingle Entrepreneurship. Risk and uncertainty
Online social networks
Nik Hassan, Nik Fakrulhazri
Ahmad, Noorazlina
Abu Kassim, Abd Razak
Mohd Sallem, Nur Raihana
A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]
description Social enterprise is popular among researchers because of its contribution and prominence in society. Many entrepreneurs seek to create ventures that not only yield a profit but also add value to society. However, previous studies have found that the level of public awareness of the existence of social enterprises is still low and at an early stage. Thus, they suggest the use of social media as an alternative way to attract attention and create public awareness on social enterprise in Malaysia. This concept paper seeks to explore the stages of public responses to existing social enterprise in Malaysia and discover the role of social media in terms of enhancing social enterprise awareness and promoting social enterprise. There are three stages of public responses used in this concept paper which are ‘aware’, ‘interested’ and ‘engaged’. Essentially, this concept paper attempts to provide the first insight regarding the stage of social enterprise awareness in Malaysia and to recognize the vital elements in social media sites. To enhance public awareness toward social enterprise existing, this concept paper proposes a storytelling canvas as a support tool to spark the effects of the vital elements. Data could be retrieved from social media (Facebook and Twitter). For data analysis and data management, this paper proposes to use Nvivo to develop the framework and flow of data collection. The expected results can add more value to the theories and identify the stage of public responses towards social enterprise business activities and their social mission.
format Article
author Nik Hassan, Nik Fakrulhazri
Ahmad, Noorazlina
Abu Kassim, Abd Razak
Mohd Sallem, Nur Raihana
author_facet Nik Hassan, Nik Fakrulhazri
Ahmad, Noorazlina
Abu Kassim, Abd Razak
Mohd Sallem, Nur Raihana
author_sort Nik Hassan, Nik Fakrulhazri
title A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]
title_short A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]
title_full A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]
title_fullStr A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]
title_full_unstemmed A framework for exploring the stage of public response on Social Media Sites (SMSs) towards social enterprise in Malaysia / Nik Fakrulhazri Nik Hassan ... [et al.]
title_sort framework for exploring the stage of public response on social media sites (smss) towards social enterprise in malaysia / nik fakrulhazri nik hassan ... [et al.]
publisher Universiti Teknologi MARA, Perlis
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/69388/1/69388.pdf
https://ir.uitm.edu.my/id/eprint/69388/
https://myjms.mohe.gov.my/index.php/intelek
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score 13.211869